Content – Nichehacks Tue, 20 Feb 2024 21:27:21 +0000 en-US hourly 1 Content – Nichehacks 32 32 [Updated] How To Write A Roundup Article That Boosts Your Traffic in 2024 Wed, 21 Sep 2022 04:00:00 +0000 If you’re aiming to improve your blog traffic in 2024, mastering the art of crafting an interesting roundup article should be at top priority. Round-up articles captivate readers and also capture the attention of search engines, which can lead to increased blog visibility. In this updated guide, we will walk you through the process of creating a roundup article that connects with your audience in the current digital landscape.

What Is A Round-up Article?

A round-up article serves as a curated collection of items, ideas, or information centered around a specific topic. Whether you’re a journalist or blogger, the objective is to compile diverse sources into a comprehensive piece that provides a valuable resource for readers. These articles cater to individuals seeking in-depth insights without navigating through multiple sources. Essentially, you are providing your readers with all of the information they need to know, in one place. These provide significant value to readers, so if you can master the roundup article, you’re more likely to see success on your blog.

Types of Roundup Articles

Listicles: Compile a list of actionable items, like cutting-edge SEO strategies.
Resource Round-ups: Feature a collection of top-notch resources, i.e. business, software, influential blogs, etc.
News Round-ups: Create a compilation of news stories on selected topics that are relevant to your reader.

How To Write A Round-up Article: A Step-by-Step Guide

Choose a Timely Topic:

Consider your audience’s interests and decode their intent. Research keywords to understand their needs and ensure the topic is both relevant and current.

Gather Information from Reliable Sources:

Select trustworthy sources with a proven track record for accuracy. This includes news websites, government sites, and peer-reviewed journals. Ensure the information is up-to-date and credible.

Draft Your Article
Craft a Catchy Headline: Reflect the essence of your article in an attention-grabbing headline.
Break It Down: Structure your content for easy readability with subheadings, bullet points, and numbered lists.
Visuals and Links: Include supporting visuals and relevant links for added depth.

Consumer Guide
Brief Overview: Define the specific topic for your readers.
Types, Pros, and Cons: Highlight different aspects of the topic.
Choosing the Best: Provide guidance on selecting the most suitable product or service.
FAQs: Answer common reader questions briefly, linking to detailed articles for more information.

If available, connect your current article to previous roundups to enhance SEO and establish authority.

End with a Call-to-Action:

Encourage reader engagement with a relevant call-to-action. For example, prompt them to sign up for a VPN to protect online privacy.

Edit and Polish:

Ensure your article is free from grammar and spelling errors. Use editing tools like Grammarly to enhance readability.

Publish Your Article:

Once edited, hit the “Publish” button. Promote your article across social media and other channels for maximum reach.

Wrapping It Up

By following these updated steps, you’ll craft compelling roundup articles that resonate with your audience in the ever-evolving digital landscape. Choose timely topics, curate from reliable sources, and structure your content for maximum impact. Your engaging roundup articles will continue to be a valuable asset in driving traffic to your blog. Happy writing!

Frequently Asked Questions (FAQs)

What is a roundup article?

A roundup article is a curated collection of items, ideas, or information centered around a specific topic. It aims to provide readers with a comprehensive resource by compiling diverse sources in one place.

What are the types of roundup articles mentioned in the guide?

The guide mentions three types of roundup articles:
Listicles: Compiling actionable items like cutting-edge SEO strategies.
Resource Roundups: Featuring top-notch resources, such as business, software, influential blogs, etc.
News Roundups: Creating a compilation of news stories on selected topics relevant to your readers.

How do I choose a timely topic for a roundup article?

Consider your audience’s interests, research keywords to understand their needs, and ensure the topic is both relevant and current in the digital landscape.

Where should I gather information for my roundup article?

Select trustworthy sources with a proven track record for accuracy, including news websites, government sites, and peer-reviewed journals. Ensure the information is up-to-date and credible.

Can you provide tips for crafting a catchy headline?

Reflect the essence of your article in an attention-grabbing headline. Make it compelling and relevant to entice readers.

What elements should I include in the roundup article’s structure?

Structure your content for easy readability with subheadings, bullet points, and numbered lists. Incorporate supporting visuals and relevant links for added depth.

How can I enhance the SEO of my roundup article?

Connect your current article to previous roundups if available. This helps establish authority and improves SEO.

SEO Marketing: Everything You Need to Know About Online Marketing in 2024 Tue, 26 Apr 2022 00:00:00 +0000 This article provides actionable tips and strategies on how to use SEO marketing on your website. Learn how to improve your website’s ranking in search results, attract more organic traffic, and boost your digital marketing efforts using a variety of SEO techniques such as local SEO, website speed optimization, creating high-quality content, mobile SEO, keyword research, and link building. Whether you’re a small business owner or a digital marketer, these SEO tips can help you succeed online.

Search engine optimization (SEO) improves your website to improve your ranking in search results and get more natural traffic. SEO history goes back to the 90s when search engines first appeared.

Today, it is an important marketing strategy and an ever-growing industry. Search engine optimization is based solely on live search results and excludes PPC configurations.

Both SEO is all the actions you take to get Google to consider your website as a quality source and put it at the top of your search queries. Here are some of the SEO strategies that digital marketers and some of the greatest SEO companies have been using over the years to affect positively.

Preparing Locals:

Local SEO, including coupons for SEO marketing, is the way to go for small businesses and local moms and pop stores. Instead of competing with many of the same businesses globally, small businesses get the best chance of appearing and are positioned on search engines in preparation for local searches.

Includes city and region in title tags, Meta descriptions, URLs, and H1 titles are the most common methods used in a local setting.

Speed up Your Website with SEO Marketing:

A slow-moving website is probably one of the most frustrating. If the page takes a permanent load, users will not have to wait; they will move on to another site, increasing your page rank.

Improving website speed can be done by pressing images, reducing redirects, avoiding custom fonts, etc. With a fast website, you should be able to improve the page rank of your page and help you achieve your marketing goals.

Creates Improved Landing Pages:

Landing pages, especially improved ones, have long been proven effective for tracking and converting. As long as it has a solid theme, a good image, a clear promise, and a call to action, your improved prediction page should be able to help you a lot with your leading generation efforts.

YouTube SEO:

If your digital marketing strategy includes YouTube videos, it makes sense to develop them. After all, YouTube videos probably always get better ratings on Google compared to those in other forums. Customize your videos by adding video titles, captions, thumbnails, and lengths.

Guest Posting:

Some people say that guest posting as an SEO method is dead, but it can never be too bad. Visiting a visitor remains a powerful tool in the digital retailer’s archive. You get to present your content and product in front of a new audience.

On the other hand, receiving guest posts will allow you to benefit from the traffic that your fan posters will bring when they check out the content provided by a favorite blogger on your site. They may be regular visitors to your site if they like the content enough.

Mobile SEO:

Because mobile users now outperform desktop users, digital advertisers make no sense to make sure that their websites are designed for mobile phones. You can also use coupons for SEO tools available online on different websites with multiple deals and certain discounts for marketing.

Half of all Internet access today comes from mobile devices, and it will increase over the years. It does not mean that digital advertisers need to make sure that they get a piece of that great mobile pie by making their sites responsive.

All Things You Need to Know About SEO Marketing Online

Keyword Research:

Keyword research has been the foundation of SEO from the beginning. These days, however, keyword research is not limited to SEO, although it is inextricably linked to long-term efficiency.

Keyword research is an important part of all digital marketing, as keywords should guide any good digital marketing strategy. Fortunately for digital advertisers, there is a wealth of keyword research tools available today, from Google Keyword Planner to Keyword Explorer.

Creating High-Quality Content:

Content is king, and that will not change anytime soon, not when Google has announced that high-quality content is a high-quality feature.

It is important for digital advertisers that campaign businesses include only content that provides real value to users. Anything less can make it a target for Google penalties, and no digital marketer who deserves their salt will ever want that.

Some people think linking important and authoritative content pages is bad because it removes people from your page. I link with tons of sites and high-quality resources, including my direct competition.

Of course, you should only link to content pages that offer a higher value. It is a good SEO practice. More importantly, you can notify the influential person when you connect with them, and if your post is important, they can link to you, share the post, or email you to their huge list of email subscribers. Link building is also about quality, not quantity.


As digital marketing has grown in importance in business in general, optimization of search engines or SEO has become part of the success
of any digital marketing strategy.

Considering that digital marketing is about driving customers to a particular business through online platforms, it is hard to imagine how a given digital marketing strategy would ever start, let alone succeed.

SEO is a great collection of strategies that help any website get traffic and rank high in search engine results, which can be broken down into conversions.

Customer Experience in The New World of Mobile Applications Tue, 04 Jan 2022 00:00:00 +0000

The COVID-19 pandemic has changed life as we know it.

Within a few weeks of the first confirmed case in December 2019, the entire world stood still and helpless. Governments across the world imposed lockdowns nationwide, mandated social distancing, and banned international travel. People were stuck within the confines of their homes, with no certainty of the future.

The majority of public resources were directed towards fighting the rage of the pandemic, and almost all other activities came to a standstill. The pandemic disrupted social, political, and economic growth throughout the world.

But do we, humans, ever bow down to anything?

No, we adapted.

We figured out innovative ways to continue living a life as close to normal as possible. Internet technology was harnessed and used for remote working and in almost every sphere of our life to achieve the same.

  • Education: Schools and colleges shifted to online education. Pre-recorded lectures, live classes, and sharing academic material through mails and Whatsapp became the new means of pedagogy.
  • Work: Physical office spaces were shut down; employees were provided with Internet connections and related infrastructure to work from home, and a culture of remote working was adopted on a massive scale.
  • Entertainment: Instead of going to theatres and playing sports, people shifted to OTT platforms like Netflix and Amazon Prime, played online games with their friends, and watched online stand-up comedy shows, among others.
  • Connecting with friends: Houseparty, Facebook, Zoom, were used to digitally connect with friends and keep in touch during tough times.
  • Shopping and buying essentials: Malls shut down, and buyers rarely visited retail stores. People took to online shopping. Even for daily or weekly groceries, mom-and-pop stores took orders through phones and made doorstep deliveries.
  • Mode of payments: Contactless deliveries and payment transactions saw a spike during the pandemic. Online modes like UPI, wallet payments, and netbanking were used to avoid touch during an exchange of hard currency.

The world saw a rapid digital transformation. Consumers moved towards online channels, and industries responded in turn.

Consequently, people started using smartphones more than ever before.

The rise of smartphones

Mobile phones had a very humble beginning.

Motorola was the first company to mass-produce the first handheld mobile phones in 1973, which we generally call the 0G or Zero Generation mobile phones.

Gradually, mobile phones could send messages, use ringtones, emojis, send and receive emails, etc. Eventually, we built 4G smartphones, which have become indispensable in the modern world.

Smartphones were already an integral part of our lives before the pandemic. There were 5643 million smartphone users worldwide in 2019.

However, the pandemic-induced digital transformation made smartphones a necessity. Now, people don’t just use these devices for entertainment but education, work, connectivity, payments, and much more.

Let’s have a look at some facts that offer an overview of the smartphone industry:

  • The number of smartphone users reached 6378 million in 2021, with the maximum number of users in China, India, and the USA.
  • According to Gartner, worldwide smartphone sales stood at 328.8 million in the second quarter of 2021, with an overall growth of 10.2%
  • This trend is expected to continue into 2022, when year-over-year growth will be 3.8%, with shipments totaling 1.43 billion.

In short, the smartphone industry will only go up and reach new heights from now on. There is no turning back with 5G technology just around the corner.

The new reality of mobile experience

Dependence on the Internet and smartphones during the pandemic increased manifold. Mobile phones acted as a window to the world outside. Numerous mobile applications were developed to make our lives easier. These included games, teleconsultations, fitness, e-commerce, food delivery, connectivity, etc.

Hence, began the new reality of mobile customer experience.

We began experiencing everything through our phones and continue to do so even after lockdowns have lifted. This signifies that we have adapted to this digital transformation and embraced the world of mobile customer experience for a long time to come.

  • Video conferencing apps attracted a lot of users during the lockdown. People used them for studying, office meetings, and connecting with loved ones. In fact, applications like Zoom, Google Classroom, and Microsoft Teams gained millions of users who will also use them in the future.
  • Telehealth usage spurred. Telehealth utilization has stabilized at levels 38X higher than before the pandemic. People now find it more convenient to consult doctors and specialists from home via mobile applications.
  • Online payment apps gained immense popularity. UPI (Unified Payment Interface), launched by NPCI (National Payments Corporation of India), experienced a significant boom.

Nearly one-third of the total amount transacted on this four-year-old platform came in the four months after lockdown (March-August 2020). UPI-based apps are safe and convenient as well. Therefore, people prefer paying through wallets or UPI rather than cash these days as well.

There is a lot more to smart mobile applications. 5G technology that promises reduced latency and increased speed and capacity will soon bring in a new era of customer mobile experience. 5G, along with the Internet of Things (IoT) and Artificial Intelligence (AI), will become the new reality.


Mobile phones and the Internet allowed the world to adapt to the new normal quickly. It offered a digital alternative for everyday essential as well as non-essential activities.

Smartphones enable us to do numerous things from the comfort of our homes. With technology changing at a dramatic pace, customer experience will get even better in the field of mobile communication.

SEO Trends You Must Follow In 2022 Mon, 25 Oct 2021 00:00:00 +0000

Innovation is the future no matter what line of work you’re in. SEO is not an exemption. It’s not just COVID 19 that’s creating a shift in terms of marketing practices. Marketing is a place of continual transformation.

Every company, CEO, Head of marketing, or content creator needs to follow the latest trend in order to achieve tangible results.

By following the latest trends in the industry, you will be able to stay on track with technological advancements and serve the needs of your future clients.

In this article, I’ll show you some of the most recent SEO trends that you need to pay attention to.

Following these trends will help you with content creating, increasing traffic, and targeting the right audience. SEO is a vast field that constantly evolves so pay attention to what follows.

Search Intent

Google is always changing its algorithms. It’s never a good idea to have a fixed strategy that captures only the current rules of this search engine.

Since the algorithms are becoming more powerful, they are focusing more on the search intent. What is search intent? In short, it’s the intention behind a search query. When I type “best sushi restaurants”, my search intent is to find the best sushi restaurants.

Algorithms are becoming better and better at recognizing the search intent of millions of users. The main goal of Google is to get better at giving people exactly what they want.

This means that if you want your webpage or article to rank well you need to become bloody good at matching users’ intentions.

Search intent is the most important step when creating any type of digital content. If you get it wrong, everything else is wrong by default.

Voice Search

Voice search is already here. The data is clear on this matter. It shows that 25 % of global online users are using voice search. The numbers are the same in the USA, where one out of four Americans has a voice assistance technology in some form.

Voice search allows users to search the internet and give commands through their voice.

This technology started on smartphones (which is logical if you think about it). It made more sense to use your phone for searching the web in the same way you were using it to communicate with others (when you call people and talk to them, you know?).

The result of this improvement is speech recognition.

Today, it is quite normal to ask for a song and Alexa will play Tony Bennet (or something else, but Tony is great, right?).

The voice search function is significant because it has an impact on our SEO practices. There are significant differences between a “regular” search (when you type your search query) and telling your app what to do.

Now, we as SEO specialists, content creators, editors, etc should have in mind this function when creating content. We need to optimize our content to make it closer to the actual conversation. We need to use common words, phrases, construct everyday sentences, etc.

If you’re not paying attention to these and similar details, the user may have trouble finding things online which is the last thing you want!


When publishing content online, you should always check for updates and new rules for evaluating content. In 2015, a change of that sort happened when Google released its Search Quality Evaluator Guidelines.

In that document, they defined a metric that separated good content from low-quality. The three main indicators of quality were: Purpose in terms of benefits, YMYL (Your Money or Your Life), and EAT.

EAT or Expertise, Authoritativeness, Trustworthiness is related to overall page quality. These three parameters were applied to the creator, the webpage, and the website as a whole. Since then, backlinks stopped being the main factor that Google had for ranking websites.

However, for your website to be evaluated it needs to be in a YMYL category first. This means that the content from your website needs to have a positive impact on the user’s happiness, safety, and overall life.

To create amazing content, you need to make sure that it follows under these categories. This is where good optimization comes into play. Make sure you know your audience. If you know them well, it will be easier to provide content that will improve their lives.

Similarly, be the expert for that specific audience. Don’t show expertise on all sorts of things. Keep it simple and focused on a single group. It’s a lot easier to become an expert for a specific group of people.

This goes without saying – Always create top-quality content. This is the real value that you will bring to the table. You may use a dissertation help service to assist you in providing insightful material that your audience will love.

The certainty of success is greater for a brand that publishes high-quality content on a regular basis. These websites are the ones we think of when we want to find the opinions of experts.

That said, don’t be afraid to get creative here as well with your content to establish yourself as an authority.  While EAT itself is based on written content, sites that are in these niches typically go through a manual review as it’s hard to determine this metric without doing so.

Take the time to interview experts in the field and post the videos on your site, host webinars

on subject matter that your audience will find interesting, encourage industry leaders to be quoted on your site to establish more credibility.  Whatever you can do to align yourself with experts and better establish your expertise through content is encouraged.

Artificial Intelligence

Google has been using AI for some time now to create the best possible experience for its users and show the most relevant results.

In 2019. Google introduced BERT, which is a neural network-based technique that analyses natural language and speech, also known as natural language processing (NLP).

Google uses BERT to have a better understanding of the subtleties of natural language. As a result, search results are more accurate and capture the intent behind queries to a larger degree.

In short, search algorithms like BERT are making search engines more human in terms of how they process information and what they decide to show to users.

Understanding artificial intelligence can help content writers as well to optimize their articles while they work. There are many tools like CopyAI which can help you with writer’s block or Wordtune that can rephrase your words and help you to express yourself. You may also run your content through a plagiarism checker database of millions of websites to ensure that your text is completely unique.

If you’re an editor, you can use an author box for giving credits to your writers. The author box is customizable and can be placed anywhere on your website.

Video Content

It shouldn’t be a surprise that video content dominates the internet. From short TikTok and Instagram reels to longer YouTube videos, it’s clear that the majority of people need the information to be visually represented.

If you decide to create videos and promote them on social media, your website, etc, I would advise you to create a Cross Channel Marketing strategy first. It will help you to plan things out and have a consistent flow of content.

A good brand strategy is to promote your brand by providing video content to your audience. Stats are showing that an average user spends 88% more time on your website if there is a video there.

Video content is great for raising awareness, which is why it should be used as the first step of your marketing strategy.The main media and most common content in 2021 is video content.

Videos are only now starting to matter in terms of analytics and data. For example, YouTube is influencing the development of SEO in a big way. Rules from written content are being applied to clips and videos.

A YouTube video needs to have a target keyword and should be optimized for search in the same way as SEO articles.

You can create different types of content for not just B2C but B2B as well. Google now allows ranking of podcasts. Your company can use this space and create interesting podcasts that can reach the right audience.


User experience is never out of date. Take two similar websites in terms of functionality. Which one is going to have more success in terms of visits, clisk, time their users stay there, etc? The one that has a better user experience.

Every platform, social media, or website wants its users to stay as much as possible. If users spend more time on your platform it sends the signal that your content is relevant, that you are a trustworthy content creator, and your authority increases.

If users leave quickly from your website, it’s marked as irrelevant by Google and its ranking decreases on SERP (search engine results page). To be relevant and create a user-friendly website, you can think about a couple of steps.

Think about navigation and where are the key buttons. Make sure they are visible and simple. Always make sure that everything goes smoothly. There is nothing worse than a slow website.

Colors and fonts are also important. Visual aspects are the first element that users notice. Play with its functionality and make it interactive.


This is the end of the article but the beginning of your journey toward the improvement of your SEO practices. 2021 was and still is full of uncertainties but SEO is a never-changing game.

Try to create something new. Use videos and build trust with a consistent approach that radiates expertise. Always be on the lookout for new technologies and try to use them to your advantage.

Stay safe in these turbulent times and good luck with creating a cutting-edge SEO strategy. I hope these trends were helpful and will inspire you to dig deeper and find more value for you and your business.

If you have some comments or you think that there are new trends that I haven’t talked about, please share them in the comments section. I will appreciate your feedback.

How to Promote Your Content? 4 Strategies to Use Thu, 26 Aug 2021 00:00:00 +0000 A new article is unlikely to appear on the first page of Google instantly, even if it has unique content. The videos you post on social media require promotion as well. It applies to any piece of the information you are to share. Therefore, successful content promotion usually depends on two things: the content itself and the content promotion strategy. 

In this article, you will know how to promote content through various channels and understand that content is extremely important for any brand, B2B business, or affiliate website.

Why Is Content Strategy So Important?

First of all, content strategy is crucial as it allows the business owner to identify the priorities and goals for achieving the results that will suit the business’s overall plan. Usually, it comes with the answers to the particular questions:

  • What content should you produce?
  • For whom would you create it?
  • How would you distribute it?

The media should relate to the buyer’s persona, mainly answering their needs, offering something new, or solving their issues.

That’s why any content should produce value and add to the customer’s experience. The valuable content facilitates getting the target audience’s attention and adds to the business’s sales funnel.

Reasons to promote the content?

At the same time, there are enough reasons to promote the content of your business. In affiliate marketing, the content directly impacts your income, while other companies require it to improve their brand. Let’s look at some of them.

Improving recognition and awareness: Whether you design a blog, profile or website, the content you post there reflects your business. If you decide to appeal to an audience via portraying your expertise, vision or values, the content will reflect it. It is your space, and it is for you to decide how you will be perceived.

The content can contribute to your image and help to be recognized. Many business owners combine channels for raising awareness about their goods or services. The reason is that various social media sites can target a specific audience.

Starting a dialogue. On the Internet, you have to provide something to answer the query and get attention. In this regard, content is the way to declare yourself and attract people. Your comment defines you, as well as your content. It may have a solution to a question which you are an expert in. Besides, it can refer to the content regarding a relative question, where you put a light on an issue from a different angle. Yet, promoting the content is about showing that you exist and you have something to offer. Moreover, such a thing is vital for sharing your content with others. If your content hits the niche, it is more likely to be spread.

Being visible. Lastly, content is like a gem or a diamond. To find a nice one, you should dig, clean it and show it for sale. The same applies to promoting. For people to see it and understand the value, you should make it visible. How to do it? Well, there are plenty of channels: social media, marketing, blogs, communities, and Google.

Strategy #1 – Social Media

One of the most common ways to promote content is by using social media. Notably, each of the popular social media has its differences. It means that there are peculiarities regarding posting the content to promote your business, depending on the platform you use.

LinkedIn: Promoting with expertise in mind

What does it mean? LinkedIn is known as a network for business-oriented people. If you are a B2B company, or a service working with businesses, it may be the best place to promote media regarding your product. All you need is great content and expertise. How to promote content on LinkedIn?

First of all, think about your content. It should be very high quality. Post it on your profile that will reflect the image of your brand. It is how social selling within prospecting strategies works. Thus, it is not a surprise that around 75% of marketers consider it great for lead generation.

The marketers usually spread their message on LinkedIn in several ways:

Groups. Groups are great for starting conversations and sharing the content you have. By leaving the appropriate comments and sharing advice, a marketer can create an image of an expert. As soon as they have gained trust, they can share the links to their posts within the groups.

Notably, it should not look like you sell something, while the post should be relevant and beneficial. Otherwise, it can turn against you. Besides, you can create your own groups to discuss the issues and post your content.

Posts. If you have enough connections, the chances are that your post will be seen on the feed of your followers. Posts are essential for any social media. They portray your values and provide a valuable piece to the customer.

On LinkedIn, you may write a post or comment regarding the issue and direct the customers to your website. If your post is excellent, it should not necessarily link to your website. People will visit your profile and will want to connect with you.

Pick the correct format. Before all, think of your post in advance. Consider the materials it has. If it is news, you may add some pictures increasing the comment rate. The insertion of a link is likely to improve the engagement rate while adding the video can result in more shares. Everything depends on your goal and audience.

Make connections. In LinkedIn, connecting with others means enlarging your reach and influence. You can connect with some opinion leaders or influencers. If they repost your content, you are likely to get more views or traffic. Yet, there is another benefit. Having access to more profiles, you can get their emails by using an email finder extension and contact them via email for further cooperation. Content marketing is about communication and sharing insights, while LinkedIn allows focusing on it with business and expertise in mind.

Facebook: Boosting the content

Another social media offering opportunities for content promotion is Facebook. Marketers can use a similar principle to promote media pieces published on the blog. Why is it good? It offers excellent targeting and paid promotion opportunities. So, yes, this platform can be used by the websites working on affiliate agreements.

How to promote content on Facebook, then?

Enlarge the audience, and engage with it. As soon as you have a profile on Facebook, consider getting the audience’s attention. Why do you need them? They will provide you with likes and shares. In its turn, you get the trust of others which is essential for further content promulgation.

In this regard, you can encourage users to like and share the content on Facebook on your blog or email newsletters. At the same time, you can use promos or quizzes on the profile page to enlarge the audience. If you have more followers, the prospects are that they will facilitate the promotion of the content.

Focus on content. Facebook is full of different content. Thus, to fit in or to be unique, marketers need to offer valuable and helpful content. It may be in the form of a video with a link to your blog. Besides, the appropriate headline can help as well. Make it clear and intriguing, offering a solution to the issue. The same applies to LinkedIn content promotion.

Moreover, Facebook Live is an option. However, you should have a strong pull of followers to make it really suitable. Directing traffic from Facebook can be challenging, as you should first develop your social media profile.

Boost Facebook pages and use targeting. Well, this is why using Facebook is so popular as a content promotion strategy. Firstly, it offers the option of boosting the page or post. In terms of content promotion, it gives you benefits. Of course, it should be appealing for the users to click. Yet, if you do it right, the traffic can come to your website.

To do so, you have to apply to Facebook Ads Manager, where you would for the post to be shown to different audiences you define. In this regard, you as well have access to the reporting about the cost per click and click rates. It may be hard at first. However, it should not be if you know your audience.

That’s where targeting shows its magic. First of all, you can pick an audience based on their demographics, interests and behavior. It allows focusing on the specific groups that may be interested in your product. Besides, Facebook offers the Custom Audience feature

What is it? It helps to target those who have visited specific URLs. It can refer to your website or a page of your competitors.

That way, you can approach your prospects with the post based on their research. For example, you know that a person wanted to buy software and checked your review website. They spent 10 minutes comparing two or three services. If you did the targeting right, you could show them the post explaining why one is better than the other ones.

As a result, Facebook offers excellent targeting options, which can be beneficial for those who perfectly know their audience.

Strategy #2 – Guest Posting

How to promote your website except for using social media? It is a reasonable question as any business owner wants their website to appear in Google and to be mentioned by other authoritative websites. In this regard, marketers use guest posting as a web promoting technique.

What is Guest Posting? What are the benefits?

Guest posting contemplates producing the content for other websites. Yet, the significant point is that the written article is made by a representative of a company applying the promotion strategy.

They insert the organic or promotion links to the company website or blog, offering value to the readers or just identifying themselves. What are the benefits of such a content strategy? If the company manages to publish its articles on authoritative websites, it can bring growth of traffic from that website.

Besides, the series of articles foster the development of authority or expertise of the representative. It adds to the image of the company and builds relationships. Lastly, if an author manages to add a link to their website, it increases the strength of the website’s profile. In particular, it improves the chances of ranking higher in Google Search.

Nevertheless, guest posting can be very time-consuming, while individual posts of yours can be denied. How to do it right? There are some rules.

Find the blog to post as a guest

Finding a blog for a guest post requires certain efforts. The simplest way is to google “guest post”  with the keyword related to your business. However, it is not always the best option. The domain appears to have a lousy domain rating or bad reputation. Thus, it is better to check their reputation with some SEO tools like Ahrefs.

At the same time, try to look for a digital community with your target audience. If you have a blogger that you think covers your topics, try to google them and publish them on the websites where they have posted their content. Another way is to research the backlink profile of your competitors. The best practice involves outlining the websites with the best domain rating. Yes, it can take time, but the benefits are great.

Research the target blog

Before writing an article for the blog or creating a pitch, do some research. First of all, you should see that the content you produce will be interesting to the audience of the blog. For this reason, it is better to identify the level and type of the audience. Writing for advanced audiences, who are professional, may require specific insights.

Moreover, if they are representatives of the B2B niche, your promotion article can require a business focus. Besides, check the available content on the website. If there is no content on the specific topic, you can start with the general tips or pieces of advice.

Take opportunities

Sometimes, it is hard for marketers to post content due to the high requirements of the blogs or the abundance of similar content. In this regard, it is crucial to do the right timing and offer an excellent pitch. The timing usually comes when you are mentioned in the targeted blog media, when your product is listed in posts, or when you see the recent activity of other bloggers on that site. Also, such blogs can declare that they are open to cooperation. These are the signals to write them and ask for possible guest posting.

How to create a good pitch? Make your message clear and some personalization, commenting on their latest writing pieces. At the same time, do not forget about offering value and introducing yourself. Show your expertise and your works. However, remember that your goal is to provide value to their audience, not to promote your product. The latter is a secondary objective.

Strategy #3 – Email Marketing

This method for web promoting requires the business to have an email list of the prospects or customers, in other words, subscribers. The main criteria are that they should be interested in your product or content. Email marketing is cheap in terms of ROI and allows reaching directly with the audience. Moreover, one may make the message personalized, adding to the receiver’s experience. 

However, there are enough things that marketers should know to produce email marketing that will increase web traffic. What are they?

Сreating content

First of all, when making content, you should consider that it will be promoted by an email media channel. In this regard, you can optimize your page for mobile devices, as many users today email from smartphones. At the same time, add images and infographics for a better reading experience. Of course, you can add to the newsletter only specific posts, not all of them, so that the promoted content is relevant.

Matching the list to your audience

You may have a great email list, where half of the contacts subscribed to the newsletter through the website. Yet, you should recheck their validity. Moreover, make sure that they match your buying persona in terms of demographics and interests. Your website is likely to develop, and certain people may not need the particular content at the moment. Thus, make sure that your article would be relevant to the audience.

Newsletter content, schedule, and design

To attract website traffic from email lists, your newsletter should be very well designed. What is important there? First, the contents of the email. You can start with an introduction and continue by offering exciting info. It should encourage people to go click the link and go to your website. Some email marketing automation software offers great drag-and-drop features within template creation.

At the same time, be sure to insert a call to action button that will be clickable. Your newsletter should not be pushy but helpful in offering more insights via the link.

Besides, define the best time to send emails. For sure, many recipients fail to open emails because of a lack of time. For example, send them letters with useful information weekly. You can try to develop a habit among your readers. To promote media, you will need to ask designers to create appealing visual support in the form of pictures. It is likely to add interactivity and improve click rates.

Strategy #4 – Connect With Influencers

Lastly, there is another strategy to promote content contemplating cooperation with opinion leaders, writers, and influencers. It is usually used in outreach and can be very beneficial for improving backlink profiles. If in social media, influencers promote goods or services, in blogging, influencers can spread your content, data or guides.

How? By using them in their articles. Yet, to achieve that, you have to find an agreement with them. For sure, some writers just find your helpful content and link to it because it is good. However, if it is not visible, you may need to present it to them. How to promote content by appealing to influencers?

You will need to:

Understand your goal

Your goal may be to improve the backlink profile or be more visible. In this case, you may find an author of existing content and ask them to add your link to the content. The justification may be the greatness of your product, or new discovery within the scope, or updated stats.

At the same time, your goal may be to improve the image. In this regard, you can offer to produce a joint case study. The writer is likely to link to your products or previous materials in it.

Identify the influencers

There may be an influencer with thousands of followers. Yet, it is not necessarily the right one. Engagement plays a significant role. For example, if the person has only one thousand followers but a 30% engagement rate, they may be worth cooperating with. Another way to find the influencer is to search for those who rank high in your niche. Some use keyword search and Ahrefs Content Explorer to find a reputable author. It allows checking the authors that are likely to post regularly on the big websites and attract traffic to the different websites.

Build relationships with influencers

Once you find the influencer, write them with the proposal on a publication. The writers may reject it or don’t answer you. Yet, try to approach them as experts and offer them value. You can comment on their works and support their blogs by sharing. Such action provides a ground for further communication and deeper communication.

Besides, you can always find them on LinkedIn and extract their emails with the tools described above. At the same time, using a personalized approach is a must. That way, you will show that you value their work and time.

Working with influencers requires a lot of discussion and exchange of ideas. Sometimes, you can fail to find common ground. Yet, the more you work, the better you understand each other. You can get published or at least put a link to your content on the big websites in terms of content promotion. It is to give you a strong backlink profile in the long run and improve your credibility.


Content promotion is not easy. It requires effort and time. First, you need to produce great content that will offer value to your audience. Next, you should define the best channel for its promotion. Of course, you can combine, and successful content marketers apply a mixture of methods. Yet, the marketing depends on your product and goals.

The social media promotion with LinkedIn is preferable for B2B products, while Facebook offers great boost options. Moreover, there is email marketing, guest posting, and collaboration with influencers. The latter two work great for building the backlink profile, while the first allows generating traffic to the website based on the email lists. Each of them can be combined with others. So, it is for you to decide which one to use, considering what your business is. Nonetheless, remember that you should write great content first.

8 Simple Steps for Writing High-Converting Affiliate Content Fast Sun, 26 Jul 2020 00:00:00 +0000

Did you know that most affiliate marketers suffer from a debilitating condition called “tunnel vision?” No, this isn’t a physical illness – but a marketing one.

Instead of creating affiliate marketing content that works well with their brands’ overall promotional stance, affiliate marketers tend to narrowly focus on their affiliate links – as though it is independent of the brand’s other marketing campaigns. Such a narrow focus can compromise the campaign’s overall success, making it a terrible strategy.

In truth, affiliate conversion rates hover around 1% partly because of such poor content decisions are taken by affiliate marketers and partly because of the intense competition. The secret to affiliate marketing success is to create affiliate content that uses a multi-pronged approach that leverages the brand’s overall promotional lifecycle.

Here, we will explore the various strategies and tactics that you can implement to create affiliate content that is high-in-quality, engaging and highly converting.

What you’ll learn in this article:

  • The eight best practices to create affiliate marketing content
  • How to choose the right products/brands to begin your affiliate marketing journey
  • What are the high performing content formats that work best for an affiliate marketing campaign
  • The best strategies to use high performing content formats in affiliate marketing campaigns, so they yield conversions
  • The top tools to use to create premium-quality content in various formats
  • What is the ideal content ratio for affiliate marketing content
  • How affiliate marketers can use product reviews and comment marketing in their content campaign
  • The best performing sales promotions for affiliate marketing campaigns and how to use them in your content
  • Role of data in affiliate marketing content and how to use data to generate conversions
  • How to club influencer marketing with affiliate marketing and how to use influencer content as part of your campaign
  • What interactive content types work best in affiliate marketing campaigns and how to use them
  • Best practices to optimize your affiliate marketing content for mobile

Alright, we have a lot of ground to cover. So let’s get started.

8 Best Affiliate Content Creation Practices To Implement

All it will take is a combination of 8 super-easy tactics to create the best affiliate marketing content. Here’s what you need to do:

01 – Choose the Right Products to Promote

Any affiliate content creator should know that passion and expertise about the subject matter are essential to the successful performance of the content. After all, that’s the only way you can convince your readers to believe what you’re saying.

Similarly, your affiliate content will be impactful and converting, only if you have tons of passion, knowledge, and expertise about the brand and product.

So, as a rule, select an affiliate brand/product, keeping in mind what you’re passionate or knowledgeable about and to what you can add value.

Recommended tool: You can use Nichehacks for guidance on how to choose the right products and
build a solid affiliate marketing strategy. With Nichehacks, you have a go-to knowledge repository that offers tons of insightful articles, guides, and case studies that budding affiliate marketers can use when planning their affiliate content strategy.

02 – Use High-Performing Content Formats

Not all content types perform exceedingly well. Some content formats are less successful than others, and they aren’t the best option when you’re trying to get a higher readership for your affiliate post.

The best way to overcome this challenge is only to choose high performing formats: Evergreen BlogPosts and Articles

Over 3/4th of the internet user base reads blog posts regularly. So you must create blogs and articles as part of your affiliate marketing campaign.

When writing blogs/articles for your affiliate campaign, remember to use these blog formats:

Text Snippets of 300-1000 words in length are excellent for a prospect still discovering the product. These bite-sized reads can easily encourage new prospects to visit and explore your website for more information.

Short, in-depth listicles (about 7-10 sub-headings) – can make a compelling case for why a prospect needs to buy your product. As a rule, write the listicle using a particular angle, such as advice or political opinion, or research.

Let’s take the advice angle. You need to sell a flame-proof apron to bakers. Instead of writing an article entitled, “How to bake safely,” try “7 lessons on safe baking I learned when I was an amateur baker” for better engagement and conversion. than full-length eBooks and work great when a prospect is just about to convert. An eBook as short as 5000 words can be highly impactful if you use case studies, product reviews, infographics, and images in the mini eBook.

Recommended tool: Narrato offers quick and customized, premium-quality affiliate marketing content. Narrato offers a budget-friendly solution to affiliate marketers who need the services of quality writers with a quick turnaround. When ordering material, remember to lay out clear guidelines for your writers for optimum results. The trial piece is $1.

Podcasts are Increasingly Popular

Podcasts have grown in popularity over the past few years. Today, over 55% of all
Americans who are 12+ years, listen to a podcast every day. As an affiliate marketer, it helps if you use podcasts as part of your affiliate campaign.

Here are a few podcasting best practices. Keep the podcast under 20 minutes.

Create an engaging intro & outro for your podcast – they should be approximately 30 seconds long or up to 75-80 words each. Get listed on the top podcast directories like Spotify, Apple Podcasts, Stitcher, TuneIn, and iPodder to make your podcast more findable.

Recommended tool: Reaper is a cost-friendly digital audio workstation for creating, editing, and sharing studio-quality podcasts. Use its wide range of functionalities to add music to your games, presentations, and other audio/video files.

Newsletters keep readers engaged and your funnel moving

Did you know that emails have a 1:42 ROI rate? More than 81% of SMBs rely on newsletters and emailers as their primary customer acquisition channel.

As an affiliate marketer, you can stimulate conversions by sending newsletters and emailers to your high-potential prospects.

When writing newsletters, remember to:

Write compelling newsletter preheaders – include a coupon code in the preheader to increase open rates.

Make your newsletter accessible to all types of readers by using complimenting colors, adding ALT text with your images, and using readable fonts (best practice – Arial, Courier, or Verdana at 10/12-point size) Embed videos in your newsletters after your message – remember to turn off autoplay as the footage may otherwise distract the reader from your write-up.

Recommended tool: GetResponse can be used to create segmented, targeted, and personalized email marketing with post-campaign analytics. Test email success with quick split-testing and continuously improve and customize your email offerings to ensure conversions. Infographics can provide great infotainment

Visual content like infographics has a 65% higher recall rate than the meager 10% of word-based content. Even if you’ve published your infographic a few days earlier, it’s highly likely that your readers will remember it, recollect it, and re-visit your affiliate link to learn about the product you’re recommending.

As a general rule, follow these tips when creating infographics for your affiliate content:

Be dimension-conscious. For desktops, the ideal L*W should be 1800*600 pixels (if vertical), and W*H should be 1200*900 pixels (if horizontal). For mobile phones with a 4+ inch screen, the width should not exceed 288 pixels.

Match the fonts you use to the theme of your infographic. If your infographic is about something serious, the font should be professional and straightforward, like Times New Roman or Helvetica. But, if it’s about something fun/young, you can use playful fonts like Chewy or Lobster.

Play with balance. Stick to symmetric infographics when comparing two or more things – this makes the content easier to read. Use asymmetric infographics when you want your visuals to look more dynamic and free-flowing – this ensures your reader isn’t bored and is continuously engaged.

Recommended tool: Easelly contains hundreds of responsive and optimized infographic templates that are easy to use, edit, and share across various social platforms and channels. Select a pre-made template or have your design team create an infographic for you.

Videos can catch and hold on to the attention

Here’s an important fact – prospects spend 88% more time on websites that have a video than sites that only have wordy content.

If you include a product review video or a How-to video in your affiliate blog post, you’ll encourage more prospects to explore the affiliate brand’s store.

When creating videos, there are some things you can do to ensure they yield conversions:

Tap into the viewers’ emotions to engage them. These emotions could be love, fear, hope, or sorrow. The best way to use emotions in a video is to tell a story that has a message that viewers can take home. Include your brand’s values in the video.

Include animated videos on your list. In particular, explainer videos work best with animated videos. Hire a professional voice actor to bring your animations to life.

Create a high impact with in-video CTAs. The best practice is to include your CTA at the start of the video, so you can ensure that even the most fickle of viewers sees/hears the CTA before exiting. These CTA’s could be a click-to-subscribe button or a do-follow link to your social media account.

Recommended tool: Vyond is an excellent tool for creating dynamic and engaging animated videos with perfect background scores and voice-overs. Create and share
professional-looking animation videos with studio-quality effects and make your affiliate content is more appealing to consume.

Okay, now that we know what type of content you need to share, let’s just take a moment to understand how you need to share your affiliate content to engage viewers. The content ratio comes in here.

The content ratio tells us to share “a combination of posts” on social media – those created by us and by others. You can use one of the following content ratios to choose the posts you wish to share:

Content Ratio


  • Four posts of new & impartial content not promoting the brand
  • One sales-oriented post
  • One repost of your content by another person/brand.


  • Five curated posts
  • Three freshly-written posts which are not directly promotional
  • Two posts that include personal experiences with the brand/product you’re selling (to help humanize the brand/product to prospects)


  • 80% of your posts should only educate the audience without promoting the brand
  • 20% should directly support the brand.

03 – Share Personal Opinions

As an affiliate marketer, your number one job is to review the product/brand you’re marketing and position it positively. The only way you can do this is if you share believable personal opinions with your readers.

Here are some ways in which you can do this:

Give credible reviews

Only 6% of prospects don’t trust customer reviews when buying products. But 94% of them do. So it makes sense to write a real review about your affiliate product.

When giving your reviews:

Be honest in your appraisal. Give personal anecdotes of yourself using the products – the mishaps and the victories you experienced with it. You can produce a vlog of yourself using the product and prove how you’re recommending a product that you’ve tried and liked.

SEO-optimize your reviews so they get the highest reach. Ideally, your summary should contain long-tailed keywords. They could be between 4 & 7 words long.

Under-emphasize the negatives by giving them a positive spin, when writing a review for an affiliate product that doesn’t work or has many issues. Present the solutions before talking about the problem.

For example, instead of saying,

“This software has only five advanced features…”


“The simplicity of this software makes it perfect for beginners who don’t need any
fancy embellishments.”

Include your customers’ personal opinions too. These types of reviews are the most believable because they come from a customer who resembles the prospect. Just reach out to your loyal customers who have purchased the product through your affiliate link and ask them to write a review or produce a product use vlog for your campaign.

Recommended tool: Airstory offers numerous customizable content templates, from product reviews to copy pages, which you can use to write affiliate product reviews in minutes. Highly collaborative, you can work with your affiliate brands to fine-tune your
content until it’s perfect.

Become a comment marketer

Comment marketing is a type of marketing where you use the article’s comments as the base for promoting your product/service.

When you actively start responding to your readers’ comments, you encourage community participation. This type of banter also stimulates an in-depth discussion about the affiliate product you’re promoting and allows you to further market the product in a more personal way to each prospect.

When comment marketing, remember to:

Start the conversation yourself. Invite your audience to engage with you. You can either ask a question at the end of your blog or leave the first comment yourself. Doing so makes you seem more approachable, and there’s a higher likelihood of a reader coming back to your post to ask you questions or seek your inputs.

Use humor to make your comments sound more personable. Keep things simple and align your remarks to your audience’s preferences & tastes.

Take a moral stance when you can. You see, customers are more likely to spend on products that display ethical values. And since you’re recommending the product, your opinions will be scrutinized during the decision-making process.

Recommended tool: Disqus a feature-rich comment management plug-in that allows you to interact with your audience, encourage content engagement, and facilitate blog opt-in. It has an Audience Analytics tool that will enable you to track your audience’s devices and the geographical locations of your audience. You can also check how frequent the engagement is and if there have been any conversions or not.

04 – Leverage the Power of Well-Placed Promotions

Sales promotions work for a reason. We, humans, are wired to seek things that require minimum effort to obtain, but which provide maximum benefits. Sales promotions in the form of offers and discounts meet this need. They’re handed to us by brands, and they offer such a big pay-off.

So, as a rule, when creating affiliate content, including information regarding deals, discounts, and offers the brand is running at the moment in the material. You need to actively work with the brand to get updates on their latest schemes and revise this information in your affiliate post each time the offers change.

To drive lead generation and conversions through sales promotions:

Focus on limited-time offers and seasonal discounts – this creates FOMO in the prospect and triggers urgency.

Include the discount/offer in the subscribe forms & sign-up sheets.

Use a variety of promotions to entice readers, such as free shipping, complimentary gift on first-purchase, abandoned cart savings, cash refunds, referral program earnings, rewards programs, giveaways & buy-back allowances.

Recommended tool: LinkTrust can be used to identify the source of your conversions. Trace back sales and identify critical points of purchase, most often availed sales promotions and channels with the highest affiliate traffic.

05 – Follow the Data

Data goes a long way in convincing wary or unconvinced prospects about the product you’re marketing. After all, these numbers are proof of how successful the product is with other customers.

There are three types of data/statistics that prospects love to learn about in a sales pitch or product review –

  1. Data about the product benefits (.i.e. cost/time/productivity savings made using the product)
  2. Data about the product’s impact on the market (i.e., how the product is different from others in the market & whether it will change the type of similar products available in the future)
  3. Data about the brand’s popularity with other buyers (overall purchase & usage rate of the brand and associated goodwill)

If it’s a B2B prospect, there’s the 4th piece of data they want to know about – the ROI the product helped other businesses generate.

Now, here are some best practices when including data in your content:

Define the angle which you are trying to prove through your data .i.e. both the “for” & “against.” Choose data that is statistically valid and which proves your claims. Include that critical data in your headline to encourage prospects to read through your blog.

Recommended tool: Statista contains an extensive collection of globally-researched statistics, charts, graphs, maps & infographics about various topics/industries. Generate industry-specific and niche-specific reports that can help you make mindful decisions when planning your affiliate content marketing campaign.

06 – Invite Influencers to Create with You

Research shows that influencer marketing generates 11X more ROI than other forms of digital marketing. But, affiliate marketers seldom work with influencers as part of their campaigns.

It’s time to set this right. You must contact an influencer whose outlook matches your brand’s values & also your personality. Doing so will allow you to collaborate with a popular figure on social media and get the word about your affiliate product to a broader target

Here are some essential tips on getting the affiliate-influencer campaign right:

Develop co-branded blog pages. Such pages will make your content more searchable, and they will attract people who follow your influencer-partner but aren’t your core target market.

Create content in formats that your influencer likes to use. Doing so will increase the likelihood of the influencer agreeing to share your content on their channels when you pitch the idea to them.

Share custom affiliate links with each of your influencer-collaborators, based on their unique tastes and personalities. These links will give you the leeway to showcase your product in completely different ways and champion its various strengths.

Recommended tool: Upfluence is a place where you can find the best-suited influencers, manage influencer campaigns, and track campaign performance across various social media channels. The platform has a Live Capture feature where you can identify your brand’s biggest customers/advocates and collaborate with them for your organic influencer campaigns.

07 – Make Your Content Less Sales-Based and More Fun

Many affiliate marketers tend to create sales pitches instead of writing engaging thought pieces. Doing so can be detrimental to the success of your campaign. One way out of this mess is to make your affiliate content reader-friendly and less promotional using interactive features.

Here are some things you can do:

Use quizzes, polls & questionnaires to engage users at the first stage of engagement. You can slip in a question or two about their buying preferences and get personal information simultaneously. You can use this data to plan your next marketing measures.

Include an ROI calculator, interest calculator, cost savings calculator, etc. to persuade prospects to move from the product consideration stage to the pre-conversion stage. Your prospective customers can use these calculators and see for themselves what amazing benefits they can receive by buying the product.

Provide a product configurator at the final stage of decision-making to immerse prospects in the product building process. Such a tool is highly engaging, and it makes prospective buyers feel you have specially made the product for them.

Recommended tool: ProProfs contains an expansive library of templates for quizzes, questionnaires, surveys, brain games, and a host of other interactive content. You can customize these tools and integrate them with multiple platforms, making them perfect for all types of affiliate channels.

08 – Optimize Your Content for Mobile

More than 79% of mobile users have made at least one purchase using their smartphones in the last six months. This number will increase as mobile penetration rates increase worldwide.

So, you must optimize your affiliate content for mobile. Here are a few mobile-optimization best practices you need to follow:

Make your layouts responsive by adding media queries, using readable typography, and adding meta tags in the HTML document.

Display your key USP above the fold. This way, your website visitors will see your USP immediately, and it’s okay if they’re not interested in endlessly scrolling through the mobile webpage.

Increase site load speed by choosing code over the image – pages that load in under 2.4 seconds have a 1.9% conversion rate.

Avoid interstitials ads whenever you can. They ruin readability and can irritate website visitors enough that they may exit your blog without reading it.

Recommended tool: Mobilize to grow and engage your community on a mobile-only platform. Send directed and targeted communication to your audience and measure the success of your mobile campaigns.

Wrapping up

Affiliate content creation doesn’t need to be a challenging or confusing task. You can create highly impactful content that converts by using the right tactics.

Now that you know what you need to do to succeed at affiliate content creation, why don’t you give these strategies a try and see how they work out for you.

14 Smart Ways To Create Authority Content in Any Niche (Even If You’re Not An Expert) Sat, 27 Jun 2020 04:00:00 +0000 One of my childhood friends has a great quality.

Talk to him about any subject – politics, sports, fashion, celebrities, gossip, science – and he’d always know more about it than you.

When he’s around, he controls conversations and adds value with his thoughts no matter what the topic.

He’s no Einstein, not a bookworm and he’s certainly not a nerd.

So how does he know so much?

He “hacks” topics.

Yes, that’s right.

He hacks topics just like we hack niches.

His formula is simple – talk confidently, engage with positive body language, rephrase other people’s arguments and cite experts.

This is not a flawless formula but, most of the times, it works.

As a niche marketer who’s always looking for new, unique and profitable niches, this is exactly what you need to do as well.

Being knowledgeable and passionate about a niche is great, but you’d always come across highly profitable niches that you know nothing about.

But you still want to make money from it, don’t you?

So how do you create high-quality content in that niche?

If you have some money, you could hire freelance writers who know your niche well.

Depending on their expertise, they could charge you anywhere between $10 to several hundred dollars for a blog post.

But what if you don’t have money, and want to create the content yourself?

That’s the problem I’m going to solve for you in this post, by giving you a simple formula that’ll make your blog posts more actionable, trustworthy and highly engaging.

What is Authority Content and Why Should You Care

You should care because establishing authority and delivering value is the core idea behind content marketing.

You can’t make sales in any niche unless people actually value your advice.

When your readers start considering you an authority, they don’t question your recommendations – they just follow.

That is why influential bloggers are able to generate twice as much sales for brands as compared to direct advertising.

When you target a small niche, you can build influence quickly and drive much more action as compared to a broad target market.

A study by Technorati revealed that more than 54% consumers agree that the shorter the community size, the greater the influence.

Source: Technorati Digital Influence Report

All this brings me back to my original point.

To build trust and influence in any niche, you need to create high-quality content that establishes you as an authority.

Every expert tells you three core components of high-quality content.

Such content is hard to create, especially in a niche you know nothing about.

But don’t worry, I’ve got you covered.

You can make your content appear high quality simply by making a few changes to your writing style.

Let me show you how.

1. Analyze Your Competitors To Understand the Niche

Before you start creating content in a new niche, you need to spend some time researching your potential competitors.

Start by identifying the most popular blogs and the most influential marketers in that niche. Study their writing style, look at their most popular posts and see if there’s any niche specific jargon that they use.

There are several tools you can use to research your competitors.

For example, you can use BuzzSumo to find the most popular blog posts in your target niche.

Let’s take the “weight loss” niche as an example.

The free version of BuzzSumo gives you the top 10 most popular posts on a topic. For more, you’d need to purchase the premium version.

But these posts are enough to give you insights on your audience.

Subscribe to the email lists of all the top blogs and take out time to review the most popular posts on all the blogs you find.

Once you’re done with the initial research, head over to your Facebook account.

Facebook is a goldmine for content marketers and researchers.

You can learn more about your target audience and competitors on Facebook than any other platform.


By using Facebook’s Audience Insights (Facebook –> Manage Ads –> Audience Insights)

Now search for the websites that you found on BuzzSumo (not the posts, just the primary domain) in the “Interests” tab.

If they have a large following on Facebook, they’ll show up in the list.

If they don’t, look for any other pages related to your target niche “weight loss”

I searched the sites that BuzzSumo listed in the Interests section and found some of them.

Then I Googled the “best health and fitness blogs”, and added them to the Interests section as well.

And since all of the interests I chose were closely related to my target niche, the resultant audience is also pretty similar to the one I’ll be writing for.

As the snapshot above shows, it’s a pretty large audience which I can use to understand this niche and its interests.

It shows their like/dislikes, demographic details, recent activity on Facebook etc.

You can dive deep into this information and learn as much about your audience as you want.

For example, I could go to the Page Likes tab and see what other Facebook Pages are like by this audience.

You can expand this list to see more Facebook Pages that your selected audience follows.

Filter out these results to choose the pages that are relevant to your niche.

Open them in separate tabs, review their posts and find the topics that generate the most shares, comments and likes.

Other than Facebook, you can also find valuable content insights on Quora and niche specific forums.

You can also look at the report, 1781 Profitable Niches by Stuart, to find more angles while researching your competitors.

When you analyze different discussions and blog posts, you’ll see that some topics are more popular than others.

People are more interested in learning about those topics.

List down all such topics in a separate sheet and come up with your own list of titles that address the same topic from a different angle.

Most importantly, target small and specific topics, and go deep when writing them.

Don’t try to cover a lot of different topics in the same post.

You’re new to this niche and you’ll have to spend a lot of time researching if your title is too broad.

“Writing in a conversational tone makes you look like an authority and encourages people to read your content and even participate by commenting.” – Neil Patel

2. Write on a Narrow Topic to Simplify Research

To build authority in any niche, you need to create in-depth, well-researched and actionable content.

Doing so becomes hard when you try to cover 10 different topics in one post.

It becomes nearly impossible when you try to do this in a niche you know nothing about.

According to Sam Ovens, who runs a seven-figure training program for online consultants, going too broad and trying to cover too much in a single piece of content is one of the most common mistakes he sees by new consultants and marketers.

The smarter route is to identify narrow topics within your niche, break them down into even smaller segments and create separate posts on all of them.

For example, instead of targeting health and fitness, a very broad niche, go deeper and target something like post-pregnancy weight loss tips.

Break this down even more into segments like post-pregnancy weight loss for first-time moms, post-pregnancy exercises, healthy post-pregnancy diet etc.

You can use a free tool like AskThePublic to generate dozens of such ideas.

You could eventually come up with post titles like

  • 7 Easy Exercises To Lose Baby Weight After a C-Section
  • 11 Post-Pregnancy Weight Loss Myths First Time Moms Should Avoid
  • 5 Easy Diet Changes To Help You Lose Weight After Delivery

Researching content for these titles is MUCH easier since they’re very narrow topics targeting very specific problems.

Targeting a narrow topic and providing actionable solutions to your audience, instead of taking a bird’s eye view of multiple topics, also establishes you as an authority much faster.

3. Use Lots of Snapshots and Visuals to Keep Your Readers Engaged

One of the easiest ways to make your content look professional and trustworthy is by using snapshots and visuals frequently.

It not only makes your content look good but also helps your readers understand and consume information much more effectively.

Research shows that our brains process visual information almost 60,000 times faster than plain text.

A reader is much likelier to remember visual based content as compared to simple text.

In fact, a separate study shows that colored visuals increase people’s willingness to read a piece of content by almost 80%.

Roger Dooley, a neuro-marketing expert, recommends using images and snapshots with your content even when they add no apparent value.


Because images and snapshots make your content look more credible.

When you’re writing a blog post or product reviews, create snapshots and explain things in detail to your readers.

To make your snapshot even more effective, use Evernote Web Clipper .

It allows you to add text, arrows and symbols to your snapshots.

You can also highlight any area that you want your readers to see.

Even when you’re taking snapshots from other websites, you can add your own comments or highlight things for your readers.

This makes the image much more useful and makes your content look credible.

To add more originality to your content, and engage your readers even more, you can create your own animated gifs.

You can use them to demonstrate a small product function, for example, opening and closing of a bottle or jar (or any other product feature).

Or you can simply use them to add a bit of fun to your content.

You can create your GIFs yourself by using Giphly.

Just paste a video link and select the frames to convert into a GIF file.

Also consider adding videos, especially in your product reviews.

According to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product review video.

Videos not only engage visitors much more effectively but also increase your web site’s average time on site which directly benefits your SEO.

Brian Dean, Backlinko, uses videos as a part of his blog posts.

For example, if he writes a list post that has 15 or 17 points, he would describe 1 or 2 points using video content.

Again, this makes the content look really good and adds a lot of credibility giving you authority content.

You can apply this technique to your blog posts and product reviews.

4. Quote Other Experts and Thought Leaders to Look More Trustworthy

The quickest way to establish credibility and make your content trustworthy is by quoting and mentioning the already established niche experts in your content.

You’re in a new niche, so people don’t know you.

But they know the other influencers.

You can simply borrow their credibility to look credible yourself.

You can do this in a number of ways.

Find the most popular blogs in your niche using Google search.

Just search a few popular niche keywords on Google, and the most popular blogs will show up.

Find a quote from any popular blog post and mention it in your own content.

For example, I know very little about psychology.

But when I need to look smart in front of my audience or add weight to my arguments, I quote consumer psychology experts like Sean D’Souza

Or you could go to Amazon.

Look for the most popular books on Kindle store related to your niche and note down the author’s name.

Then you go to Google and look for quotes by this author or reviews on his book, or see if he owns a blog.

When quoting an expert, use snapshots as well, just to add an extra layer of credibility.

If you think about it, people like Larry King, Oprah and countless other television hosts and journalists use this same approach.

They become trustworthy themselves by interviewing other influencers and celebrities.

This is the power of associating yourself with the right people.

“People feel like they need someone to ‘knight them’ before they can provide value to others.I’m telling you to knight yourself.” – GlenClick here to Tweet this!

5. Add Numbers, Data, and Research Findings to Appear Knowledgeable

Start using numbers in your content.

Wherever you put them, numbers create an immediate impact and make your content stand out.

For example, a study by Conductor found that headlines with numbers were significantly more eye-catching for social media users as compared to simple text headlines.

Having your own voice and opinion is important.

But it’s even more important to back your opinions and arguments with data.

For example, which of the two statements sound more credible

Here’s another example,

A similar way to look good is to quote credible research sources or new findings in your niche.

You can find stats about almost anything on sites like Statista and Pew.

In case you don’t, simply search Google using

  • your main niche keywords + statistics
  • your main niche keywords + research
  • your main niche keywords + infographic

Infographics, in particular, are an easy source of stats in any niche.

In fact, you can use them as snapshots in your posts as well, and link back to the original source (like this)

Source: Frugal Dad

Using established research and studies by other experts is another easy way to make your content look reliable.

When you’re new to a niche, you need to regularly refer to such studies and numbers to look trustworthy.

With time, however, your readers will start trusting you even when you don’t go into too much detail.

6. Write in a Conversational, But Authoritative Tone to Position Yourself Higher

Remember my friend from the start of this post? Here’s what you need to learn from him.

The so-called “expert status” is a relative term.

Nobody is going to crown you as an expert.

You need to crown yourself.

You’re an expert for anyone who knows less than you.

And that’s not very hard to do.

In fact, if you spend a couple of hours researching a niche, you’re likely to learn more about it than most people.

Your only challenge is to deliver that information in a confident manner that makes your readers believe whatever you say.

Your authority and confidence should reflect in your writing.

When writing blog posts, talk directly to your reader and look him in the eye.

  • Use decisive words, give them instructions and tell them what to do. People like to be guided by experts. When you tell them to do something with confidence, they’ll follow your advice.
  • Use short paragraphs and sentences.
  • Ask questions and seek feedback just like you do while talking to someone.
  • By running a few split tests on his blog, Neil Patel found that readers spent nearly 200% more time reading his content when he intentionally used a conversational tone.

The conversational tone works so well because it makes the reader feel like someone is actually talking him through his problem.

Research published in the Harvard Business Review shows that blog posts written in a conversational tone produce more oxytocin in the reader’s brain.

Oxytocin causes the brain to feel empathy and trust for the other person and helps in building more positive engagement.

You can use the conversational tone to your advantage even when you’re writing product reviews.

It silently builds a bridge between you and the reader and makes him trust you more.

7. Engage With the Top Influencers in Your Target Niche on Twitter

Twitter is a great place to learn about a new niche, connect with influencers and use their knowledge to create high-quality content.

Simply search your primary keyword on Twitter and click on the “People” tab to see hundreds of relevant Twitter users

Try following accounts that are managed by individuals themselves since that allows you to connect with them, build conversations and ask questions

Also, look for any Twitter chats related to your target niche.

I searched for “fitness chats” and found a hashtag #FitnessEdu that an influencer used to host her weekly Twitter chat.

Twitter chats are even more useful since they involve direct Q&A between influencers and their target audience.

Plus, you get to hear on the same topic from different people which gives you some great insights on the topic.

Plus, you get to hear on the same topic from different people which gives you some great insights on the topic.

Just going through the timelines and conversions of some of the experts on Twitter will give you tons of information about your target niche, save you hours of reading time.

And give you lots of pointers for creating high-quality content.

8. Read 3 Top Selling Books in Your Niche

Not everyone likes reading books.

But it’s one of the best ways to become an authority on any subject.

If you read the top 2-3 books on Amazon on any subject, chances are that you’ll become more knowledgeable about that topic than most of your competitors.

But even if you don’t have the time to read a couple of books, you can still use Amazon to gain insights on your target audience.


By simply reading the reviews for the most popular books.

Many customer reviews have enough information and value that you can use to create separate blog posts.

They’re real-life testimonials from people and often carry real-life experiences.

When you’re analyzing the reviews, look for any specific problems or topics that pop up again and again.

Use these insights in your content and quote different reviews from Amazon to make your posts richer and more valuable.

9. Host a Virtual Summit to Generate Content for Months Ahead

Hosting a virtual summit is one of the smartest ways to build authority in your niche and gather gems that can be converted into high-quality blog posts for several months to come.

Seriously, this strategy alone can significantly boost your brand image and give you more knowledge about your niche than any book or webinar.

If you’re not familiar with the concept, virtual summits are online events where 15-20 (or more) share knowledge and tips on a very specific topic.

All using video calls on Skype or Google Hangouts.

The event is free for anyone to attend while it’s live (usually 3-4 days).

But once it’s over, people can pay to access the complete event.

When executed properly, virtual summits can skyrocket your email list, connect you with dozens of influencers and establish you as a niche authority.

They’re happening in every niche these days.

Here’s an example

But how does this exactly help you build authority in a new niche?


When you interview 15-20 experts on a very specific topic, asking intelligent questions, people assume that you’re knowledgeable about that niche.

In reality, you’d just be asking the questions that you shortlist while researching for your summit.

But the viewers see it differently.

Think of Opera or Larry King or hundreds of other TV hosts that have become celebrities by interviewing other celebrities.

What exactly is their own expertise?

When people keep seeing you with other experts, they assume you’re an expert as well.

But there’s another benefit.

When you host a virtual summit and interview several dozen experts, you gain a lot of practical knowledge about your niche in a very short time.

Plus, you can always repurpose your virtual summit by using the insights from each interview and turning it into a separate blog post.

And just in case you’re thinking why experts in a new niche would accept the invitation to your virtual summit, read this detailed guide for the answer.

10. Create Round Up Posts To Crowdsource Quality Content

How do you create quality content in a new niche with an empty pocket?

By creating round-up posts and crowdsourcing content from other experts in that niche.

There are several types of round up posts you can create.

For example, you can take just one very specific problem and ask as many experts as possible for their top 3 tips to solve it.

This is usually the most common way to create round-up posts.

But it can take you several weeks or even months and countless follow-ups to create such posts

An easier way is to simply choose a problem and search the web for any experts who’ve commented on it.

When you have a list of a few dozen experts, simply copy their advice (with a link to the original post) and make it a part of your roundup post

But there’s an even easier type of round-ups that really consumes no time either.

Just choose a problem, search for the best content published on different blogs and forums, and publish a list of all such posts on your blog.

Round-up posts are so effective because they allow you to create lots of unique and high-quality content without actually writing it yourself.

Readers love them because they get to see multiple opinions on the same topic by different experts.

Always add your own opinion at the bottom of each expert’s advice.
Tell your readers what you think about it and how it can solve their problem. Doing this will increase your credibility and allow you to build your brand image much quicker.
I’m not asking you to write a thousand words either. Just a couple of sentences should be enough.

11. Invite Guest Contributions from Professionals

I’ve been blogging a number of years now.

Almost every day I get emails from different bloggers and agencies willing to contribute guest posts to my blog.

I don’t accept their offer since I have different plans for my blog, but if I ever enter a new niche I’d definitely check them out and use their content to build my authority.

People guest blog because they’re either looking to build backlinks to their sites or gain exposure in their niche.

If you can offer either of the two, you can attract lots of guest bloggers to your site.

When you keep publishing high-quality posts on your blog (even if they’re written by someone else) people will remember you.

For example, Jeff Bullas is a leading influencer in the content marketing and social media marketing niches.

But he hardly ever publishes content himself.

Almost 90% of the posts on his site are contributed by guest authors.

You can also head over to sites like Quora or LinkedIn Groups, find the groups related to your niche and invite the most active members to contribute posts to your blog.

For example, this group has almost 17000 active members

You can dig through the different thread in this group and connect with the members who’re actively contributing to different discussions

You can offer them incentives like free social media promotion or a backlink to their site in return for a guest post.

“Expert status can be created in less than four weeks if you understand basic credibility indicators,” said Tim Ferriss in the Four Hour Workweek.

12. Make Yourself Sound Official

“Join two or three related trade organizations with official-sounding names,” suggests Tim Ferriss.

While you can certainly do this and it will give you more weight during in-person meetings, it’s not necessary for a niche site owner.

Instead, though, you do need to make sure you’re labeling yourself properly and with confidence.

Beyond giving your instant credibility, it’ll also help you take yourself and your website more seriously.

For example, I run a website on copywriting, and I label myself all across the internet as the Founder of Copy Power, LLC.

And yes, I do add the LLC on the end of it.

Because yes, even though it’s “just a website,” I do have the solid business paperwork behind it, which instantly gives me more credibility.

Gif source

Of course, it might not mean I’m any good at copywriting (I am), but this step is all about establishing your baseline confidence in yourself… that you can do it.

13. Write a Guest Post for an Adjacent Niche Blog

Writing a guest post for a niche that’s adjacent to yours and would share some of your same audience members is probably the best and easiest place to start.

Beyond giving you expert-level credibility by being published somewhere else besides your own site,.

Guest posts (or spots as an interviewee on a podcast) also generates a fair amount of genuinely interested traffic back to your own site.

So you’re killing two birds with one stone.

14. Join Sites Journalists Use to Find Expert Quote Sources

Sites like ProfNet and HARO are great sources journalists and top bloggers use to help them find experts in all kinds of fields.

On the flip side, though, are people who are signed up as sources in their given fields and who sift through inquiries to find ones to respond to that are relevant to their expertise.

As a founder of a niche-focused website, you carry weight in your field, and many writers would be happy to quote you if you take the time to reach out to them in response to the queries they post.

I signed up for HARO, and after responding to a small handful of queries, got featured in an article in TIME.

When that happened, my site was only around six months old, and all my expertise as a financial blogger came from reading those three books I mentioned in step 2 and my general life experience. (See how easy this can be?)

The Curse of Knowledge: A Newbie Niche Marketer’s Best Friend

But let’s say you get this far and are still feeling a little unsure about your lack of knowledge and starting a niche site.

I’m going to let you in on a little secret that actually works to your advantage as a newbie starting a niche site. And that’s The Curse of Knowledge.  

“The curse of knowledge is a cognitive bias that leads better-informed parties to find it extremely difficult to think about problems from the perspective of lesser-informed parties,” is how Wikipedia defines it.

According to this logic, I just might be the best person ever to start a WordPress troubleshooting blog.

Because dang, I can’t even begin to tell you how freaking frustrated I get when I get into one of WordPress’s help forums that promises to tell me how to do something.

Only to find a ton of veteran developers telling me what to do in overly complicated language, but not HOW TO DO IT OR WHAT I SHOULD FREAKING CLICK ON.

(Sorry, calming down now.)

You might be better at WordPress than I am, but I’m sure you’ve ran into this at least a few times for other topics, am I right?

Because think about it, if I figure out how to do something in WordPress that’s been bothering the heck out of me.

Don’t you think I’m going to write it in much easier-to-understand and easier-to-follow-along language than those experienced developers?

(Like, telling people WHERE they can find that hidden button they need to click on to activate something?)

You bet.

And the loads and loads of people out there like myself would love me for it.

Wrapping Up The Authority Content Issue

There are several other ways to make your content look more trustworthy, for example by sharing more examples and case studies.

However, the key thing to do when you’re entering a new niche is to follow the already proven success stories.

Instead of reinventing the wheel, just research the already established content creators and learn from their success.

With time, you’ll be able to create your own distinct voice and following, ultimately making you an expert yourself.

Step-by-Step Guide: How To Use Udemy To Generate Dozens of Content Ideas In Less Than 10 Minutes Tue, 02 Jun 2020 00:00:00 +0000

Coming up with content ideas is hard, isn’t it?

Other niche site owners seem to have content flowing from here, there and everywhere.

While you’re banging your head on the table just trying to think of your next article.

Wouldn’t it be great if there was a way that you could generate a lot of content ideas, for absolutely free, in just a few minutes ?

And, come up with ideas for products that are guaranteed to sell?

Well there is. And it’s been hiding right under your nose the whole time.

All you need to do is head to Udemy and follow alongside me. Literally go over to now and do it with me.

Here goes…

What You’ll Learn

  • How To Use Udemy Course To Create Dozens of Topics In Minutes

  • Why The Content Is Guaranteed To Never Fail (So you never waste time or money on it)

  • How I Created 10 Blog Topics In Under 10 Minutes (and how you will too WHEN you follow along)

To discover 200+ profitable niche markets click the image below now…

What Is Udemy, And Why Should You Care?

If you’ve never heard of Udemy before it’s a place where people create and sell video courses.

Now, I’m not going to promote the benefits of taking a Udemy course.

In fact, I couldn’t give a shit if you ever took a Udemy course in your life.

Instead, you’re going to use the site for a whole other reason…

You’re going to steal their ideas to create your own epic, keyword rich content, with little-to-no effort from you at all. Let me explain…

People pay for Udemy courses. And, they’re only going to pay for premium content that’s going to help them improve their skills.

That means all the content here is content your audience wants because they’re right here paying for it.

But, here’s the real kicker…

You can get access to what this content is absolutely free and you can use it to create niche site content or even your own paid digital products.

The content is even reviewed so that you know whether it’s good or bad. Madness, right?

In this article I’m going to show you how to use it to generate the best possible blog post ideas, and make sure you’re never short on valuable, evergreen content again.

"Create content that reaches your audience's audience." – Ann Handley

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Step #1: Finding Well Reviewed Courses Filled With Juicy Content

The first step is to find out which courses are well reviewed, so you don’t waste your time looking at crappy courses with mediocre content.

You only want the best, right?

I’m going to be following the Photography niche for this, but you can use any niche and it will work exactly the same.

So, head to Udemy and search for the broadest term of your niche first – like Health or Beauty or Cars – and see what comes up.

Also, be sure to catch the keywords that show up in the suggested search:

When you’ve searched, it’ll bring you to a page that looks something like this:


That seems like a lot of well reviewed content for you to search through straight from the off, right? But there are a few restrictions I’m going to suggest you put in place:

#1 – Number of reviews:

You want more than 50 reviews, really. Especially for this broad search.

After spending time in the Udemy Studio on Facebook, there’s a habit of people giving away free coupons in exchange for good reviews.

So the more reviews it has, the better the content inside.

#2 – Amount Of Lectures:

The more lectures, the more chance there is of finding better content. Try and look for courses with 20-25+ lectures in them, so you can make the most of your time:

#3 – Hours of video:

Next to the reviews you’ll see a section that says, ‘Hours of video’.The more video is, the more likely there is of in-depth topics, that can become evergreen content on your blog. Look for at least 3 hours content at this stage:

Now it’s time to choose a course to look at. I’m going to go with this one, because it’s got a good amount of everything I’m looking for:

When you click it, be sure to give it one more quality check before you spend your time going through it. For me, that’s making sure the exact number of students (not seen on the last page) excites you. Which is most definitely does…

The reason you need to look at it on this page is because it tells you how many students the instructor has had on the last page.

But, you don’t care about the instructor, you want to know how many people have paid for this course.

This means that 23,906 people have paid for this Photography course.

Which means the content here is worth your time and effort.

In this next step, I’m going to show you how to extract it…

Step #2: The Scandalously Easy Way Of Extracting Your Content For Free

This bit is far easier than it should be.

But, it’s not a part of their product Udemy can ever get rid of, because it’s essential to them selling courses.

Okay, let me walk you through it…

On your page you’ll see a lot of information at the top about how to purchase the course and all of the sales chatter that goes on around it.

Don’t worry about that, you don’t need to pay attention to it.

Instead you’re going to head down the page all the way to the goldmine that is the ‘Curriculum’ section, which looks a little something like this:

Now, you can probably bypass the course introduction section, and jump down to one of the more in-depth sections, like this one on Learn To Shoot Manually:

Damn, that’s a lot of content ideas for absolutely free.

In fact, you could pack out a whole section of a Photography niche site with this.

There are two ways you can approach this, though. You can look at it as you want to create multiple articles , and where you can create one single epic article. It’s up to you. But, I’ll show you both.

Creating Multiple Articles…

If you wanted to turn this into lots of different articles around one topic – in this case Manual Shooting – there are 10 article ideas in this one section:

Don’t copy these titles word for word, though.

Look at how you can adjust them to become independent articles on their own. Like, for these one’s you could write:

  1. What Is Exposure And How Do You Use It?
  2. Understanding Aperture (And What Hell F-Stop or Iris Is)
  3. The Ultimate Visual Guide To Aperture
  4. The Good, The Bad And The Ugly Of Shutter Speed
  5. Your Ultimate In-Depth Look At Shutter Speed
  6. What Is ISO And Why Should You Care?
  7. Exposure Triangle: 10 Things You Need To Know
  8. A Simple Test To Make Sure You’re Exposure Triangle Savvy
  9. How To Use Your Camera’s Light Meter
  10. The Quick-Start Guide To Using The Camera’s Histogram

That’s 10 articles for less than 10 minutes work.

And, they’re content your audience definitely wants, because they’re here paying to learn about it.

And, this is only from looking at one section. If the course your looking at has more sections – like this one does – you could find yourself with 25-30 article ideas in less than 20 minutes.

"Create content that satisfies your uber goals and desires." – Tom Webster

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One Big, Epic, Evergreen Article…

If you’d rather turn the content you’ve found here into a big piece of content, like The Ultimate Guide To Shooting Manually , you need to look at these sections as chapters or headings instead.

Take the headings you think are relevant, or that you can write about. I’ve chosen these ones:

They would then become headings, in different words, in an epic guide, like this:

Or they could simply make up the contents of an eBook or your own downloadable course, like this:

Again, that’s a lot of content for hardly any work on your part whatsoever.

If you do this with a few different sections, courses and curriculum, you could create a whole back catalog of products and evergreen content that will last the lifetime of your site.

Now, A Quick Disclaimer For Thieves, Thugs And Scoundrels…

At no point am I suggesting you steal content here.

I’m suggesting that you can find their ideas to stop you having to think of your own, and then creating the content in your own words for your own audience.

Things can be similar – like the Apple Watch and the Samsung Watch are – but they can’t be the same.

So, make sure the content you create from these ideas is original and fit for your audience.

To discover 200+ profitable niche markets click the image below now…

Wrapping It Up…

I’ve only illustrated how you can do this for one topic in one niche.

(See Stuarts 7 Easy Steps To Finding Your Profitable Niche if you don't have a niche yet)

That’s created a wealth of content for you already. If you repeat this with four or five courses, imagine how much content you could generate?

Here’s the process again in short so you can repeat with whenever you want:

  1. Head to Udemy
  2. Search for the broadest term of your niche (SEO, Photography etc.)
  3. Pick courses that have 50+ great reviews, 20-25 lectures and over 3 hours of video
  4. Check the quality with how many people have bought the course
  5. Head to the Curriculum section
  6. Create individual articles using the sections and lectures offered
  7. Create epic content or eBooks by using them all as headers or chapters
  8. Wash, rinse and repeat with other searches in your niche

Now, how many content ideas can you generate? Let me know in the comments…

How To Generate 105 Blog Topics In One Hour [Case Study] Tue, 02 Jun 2020 04:00:00 +0000 Are you struggling to come up with blog niche ideas? Look no further than the niche idea generator. In this article, we will show you how to use the niche generator to create a list of 105 blog topics in just 60 minutes. Whether you’re a seasoned blogger or just starting out, this simple trick will help you generate high-quality ideas that will attract and engage your audience. With the blog niche generator, you’ll be able to switch off your mind and let the ideas flow. Keep reading to learn how to become an automated content idea generator.

It could make you cry, right?

Trying to come up with good ideas for blog topics.

You’ve got the pressure of a deadline looming over you.

You’re scared to death of writing bad content. And, not one single idea you write feels like it’s any good.

It feels like you should just pack it all in and go back to working in a shop, right?

Take it from a professional blogger:

We’ve all been there.

But coming up with high quality ideas that will skyrocket your blog to success, and make your audience tell all of their friends about you, isn’t as hard as you think.

You just need to stop using your brain. What?

Yeah, you read that right. Your brain is your biggest enemy when it comes to creating blog topics.

So, in this article I’m going to show you how to become an automated content idea generator and create 105 blog topics in 60 minutes without ever having to think up an idea for yourself.

What You’ll Learn

  • How To Find Sexy Keyword Rich Content
  • What It Takes To Be An Unconscious Content Idea Generator
  • A Simple Trick To Leverage Social Media For Great Blog Posts
  • Free To Use Tools To Generate Ideas For You (So You Can Switch Off Your Mind)
  • Much, Much More…

To discover 200+ profitable niche markets click the image below now…

How To Generate 105 Blog Topics In One Hour [Case Study]

Where 99.9% Of Bloggers Go Wrong with Blog Topics

When you try to think of blog topics you fail. Because you start to think terrible thoughts like:

  • What if this idea sucks?
  • What if they don’t like it?
  • Does it really fit my brand?
  • Is it good enough for Google?

And almost every other negative thought you can think of. You second guess every idea you write down on paper and end up writing something you hope is going to be okay.

But when you take inspiration, and that a-ha moment, out of the equation generating post ideas becomes easy. In fact, it’s the easiest thing in the world.

Before I show you how to do this though, I want to impart one piece of super-secret insider knowledge to you. Ready?

Stop worrying if your ideas are good enough or original enough.

You will never know what your ideas are until you test them on your audience.

There is no original content on the internet.

Right now you’re reading a post about how to generate blog post ideas. I’m about the 9,000,000th blogger to do this.

But you know why that doesn’t matter?

“You are not the first person to be stuck for content ideas – not by a long shot.”

– ProBlogger

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Because I’ve never written this blog post, through my eyes, to you.

That makes it original enough in my book.

And, it doesn’t even matter if you understand your topic to begin with.

As Jawad shows you here, you can create content confidently in a Niche you have no idea about anyway.

That being said, let’s move on to the main information, shall we?

I’m going to be generating topics for the travel niche – as you can see here, I’m trying to get big in that niche – but you can do this for any niche.

I highly recommend that you follow along with me.

I want you to experience this just as I did, so follow each of these steps as I have and I can guarantee at least a year’s worth of content.

Let’s go…

Step #1: Get Ready To Take A Tonne Of Notes

Have something ready you can write a lot of notes and blog post ideas on.

I’d normally recommend a pen and paper for this, but for the sake of illustration to you today I’m going to use Evernote.

But as long as you’re getting your ideas down you can write them on your dog for all it really matters.

Just as a little side note – you’re going to see some results in the upcoming results that show tags like this:

Having results like this is totally fine for your idea generation. Because they can have multiple uses and be five or six topics in one, like:

  • 10 Personal Hygiene Myths That Might Ruin Your Trip To Italy
  • 20 Skydiving Myths That Might Ruin Your Adventure Holiday
  • 30 Thai Food Myths That You Shouldn’t Let Ruin Your Trip
  • 40 Solo Travel Myths You Need To Bust Before Leaving
  • 100 Bullshit Travel Myths That Will Continue To Ruin Your Vacation

See what I mean? Okay that being said, let me hit the timer and get this mother rolling.

Step #2: How To Find Sexy Keyword Rich Content

The first place you’re going to head is I picked this little tip up from the Groove blog, and it’s really effective.

You don’t need a login here. And, the keyword search volumes don’t matter here either. You’re looking for blog topics, not SEO results, they can come at a later date.

I’d recommend choosing the main keywords for your site, as well as keywords for topic you’d like to create. For example I’ve chosen:

  • Europe Travel
  • South America Travel
  • Travel Guides

Put them into the search bar and you’ll get sent across to a keywords page like this:

Spend time looking at the keywords – and their suggested extensions – and see what sort of topics you can come up with. Pay close attention to how they might fit into headlines, either as an exact match, or in a general sense.

Remember, you’re not trying to be perfect here, so just get whatever you can down onto the page.

Here’s what I manage to come up with from my three searches:

I’m pretty happy with 20 topics.

I think Nader and Stuart would be happy if any guest blogger came to them with 20 topics, eh?

There’s some shit in there but I can deal with that later. And, I’m only 10 minutes into the exercise:

As you’re following it – you’re probably reading the full step before you do it yourself – don’t spend too much time here.

Get everything you can from it, but when topics start to sound a little samey don’t be afraid to move onto the next section.

“The blank page must be conquered.” – Kevan Lee

Click Here To Tweet This!

Step #3: A Simple Trick To Leverage Social Media For Great Blog Posts

Social Media is an incredible place to look for content ideas.

It’s where people talk, ask questions and share articles about your niche, making it simple pickings for blog ideas.

You can straight up steal headlines or ideas from people, find creative ways to answer questions, or see what ideas hit you as you’re looking around.

Either way be completely unreserved in what you write, don’t overthink it, just write.

Remember you’re switching your brain off. There’s no room for good or bad here.

Head over to Twitter and pick a really broad set of hashtags. I’ve chosen:

  • #travel
  • #travelapps
  • Travel

Searching without the hashtag makes a difference in twitter, so feel free to use both variations like I have.

Then, take a look down the list of what comes up:

Try and pay attention to individual tweets, don’t just look for pictures or articles, because there can be a lot of inspiration.

As you’ll see in a moment these tweets had a big influence on titles I came up with:

Bonus points if you can match them up at the other end. Again, spend a bit of time here, but there is so much to choose from, it can be overwhelming so just grab and go with the ideas that work for you.

Here’s what I managed to get on this section:

All of those took me around four minutes and gave me 12 new results.

I got into a flow here so it didn’t take too long. And, I think my ‘fresh’ content was limited because it was morning in the UK, which makes it dead of the night in the USA where a lot of content will be timed to.

To discover 200+ profitable niche markets click the image below now…

Step #4: Mine Your RSS Feeds For Golden Topic Ideas

RSS Feeds got a bad wrap over the last few years. They became unreliable sources of traffic.

And, they are. I don’t read most of what’s on mine. But that doesn’t mean you can’t use them to access thousands of blog posts and get ideas from there.

For this step – and for the future – I’d recommend setting up a dedicated feed or folder, like I have for Travel Content on Feedly right here:

If you need to pause your timer to do this, go ahead. Just enter some of the URL’s of your competition, or authorities in your niche, and they’ll come up.

Otherwise, just look at the pre-created feeds and add them for yourself.

Either way, instead of looking at the feeds on a whole, go ahead and select each of them individually so you get a greater depth of content.

I managed to get another 13 blog topics from this.

A lot of them contain interchangeable information that could create another 15-20 off the back off them all, but for the sake of transparency I’ll keep it at that for now:

I’ve still got a solid amount of time left on the clock and I’m at 45 topics. Now we’re cooking with gas!

Step #5: Google Autocomplete Content Research

We’re going to spend less than two or three minutes, don’t worry.

What I want you to do is type your main site keyword into a Google Incognito Tab, like this:

All I want you to do after that is cycle through the alphabet after it, like this:

  • [Keyword] a
  • [Keyword] b
  • [Keyword] c

And just see if anything jumps out at you.

If I only managed to get these four results from this,

but you might have better luck:

I’ve not eaten too much of the clock though, and that’s 49 topics in total, so not to worry:

Step #6: Use A Nifty Content Idea Generator To Automate Ideas

HubSpot’s Topic Generator is a nice little source of ideas.

Simply fill in the boxes here with the nouns of what you want to write about and hit the big sexy button.

I’ve been a bit of a smart arse here by putting in these nouns:

  • Location
  • Place
  • Time

Because they’re words I’m likely to use in a headline.

You can take this approach too by take the types of words you’ll use and throwing them in there.

I did this four times to see what I could come up with, and after omitting the really crappy results that made no sense, I got this neat little list:

This took me a little bit more time than it will probably take you.

I played around with a few different keyword options in there before settling on my chosen three. But this is still an insane chunk of time left on the clock and we’re already at 61 blog topics.

Step #7: Use A Headline Hacks Article To Generate Topics Quickly

This is a sneaky way of getting a boat-load of topic ideas in a short space of time.

Find an article that suggest headlines for you – I created one here that I recommend you use, and I used for this article – and start jotting down all the headlines that come into your mind.

This is a time consuming step, but damn it, it’s worth it.

I was able to create 34 blog topics using this method and they’re all high quality headlines, too.

You could easily spin an extra 30-40 topics out of this step too if you had time:

That puts me at a sensational 95 blog topics in 45 minutes.

Even if you were to cherry pick the best of the best, that could still be one blog post a week for nearly a year.

Step #8: BuzzSumo Content Search

This step is pretty simple, but can be fruitful if you do it right.

Head over to BuzzSumo and don’t worry about having an account. I’ve done everything on the free version.

Take your main keywords from the first stage, and couple of links to blogs from your RSS feed and cycle through them in the BuzzSumo search engine:

It will just give you the top results from these sites, like this one here:

Just keep going through until you find a topic that grips you, write it down, and move on to the next one.

I managed to add another three to the list here:

Times getting tight now, so let’s attack the last stage on this marathon, eh?

Step #9: Quora And Reddit Questions

People search for content to answer their questions.

But, to create content that does that, you need to know what their questions are. So it pays to venture into this territory and look at what’s being asked.

You can use one, or both, of these. I’ve done both for this. Just head to a relevant topic, or sub reddit, and see what people are asking:

This gave me my final seven blog topics:

Bringing the total to 105 blog topics with just 46 seconds left on the clock:

To discover 200+ profitable niche markets click the image below now…

Over To You…

Okay, I’m not going to lie, I’m absolutely exhausted after that. How are you doing?

From here what I recommend you do is wait 24 hours and come back to read them.

Cut out what’s good, what’s bad and what you think you can write. Or, add in any variations on articles that you think could work.

And, don’t forget to join the Nichehacks Members area to get real-time help on this section.

But, first, let me know how many you got in the comments…

How To Find And Manage Content Writers for Your Niche Website [The Definitive Guide] Tue, 02 Jun 2020 04:00:00 +0000 Niche websites, lots of traffic, heavy commissions, ad clicks and passive income.

That’s the dream, right?

If you’ve been chasing it, I don’t blame you.

Who doesn’t like partying in luxury beach resorts with dozens of other millionaire marketers who’ve made it big and broken free from 9 to 5 slavery? (You know, the ones who send you their party pictures all the time)

It looks so tempting, so easy and so much fun

But there’s one really boring piece of this puzzle without which you can’t accomplish anything.

It’s the life-blood of any niche website and the biggest roadblock for most wannabe niche marketers.

Content creation – you guessed it right!

To build successful niche websites that generate reliable passive income, you need to create high-quality content regularly (LOTS of it).

In most cases, you can’t do it all alone and, at some stage, you’ll need to hire content writers to help you

And that’s where it gets tricky.

If you hire the top bloggers and writers, the content will be great but you’ll need to pay them big bucks.

On the other hand, you can source cheap content from content mills, agencies or non-native freelancers but the quality won’t be great. In fact, there’s no guarantee the content would be unique.

Like this member of NicheHacks Private Mastermind found out.

So how exactly can you strike the right balance and find writers who can produce good quality content at affordable rates?

By the time you reach the end of this post, you’ll have a clear answer to this burning question.

What You’ll Learn in this Post

  • The key traits of a good content writer
  • A simple technique to reduce content costs by intelligent categorization
  • A smart way to get niche enthusiasts to create content for you
  • A hugely persuasive pricing model that every writer would gladly accept
  • How a small value addition can help you hire talented writers for cheap rates

To discover 200+ profitable niche markets click the image below now…

Look for These Things When Hiring a Niche Content Writer

We all have our favorite bloggers and writers, right?

The ones we can read all day without blinking an eye. I remember once going through a 10,000-word post by one of my favorite bloggers without even noticing it.

You need such writers on your team.


Because you don’t need content just to fill empty spaces.

You need it to attract, engage and convert the right traffic into buyers and subscribers.

A study by Slate revealed that more than 50% of people never read an article till the end, let alone take action.

While there are several reasons for this, boring content is one of them.

And this is where high-quality and engaging content makes the difference.

All writers are different from each other, but the good ones usually have the following qualities

  • They write flawless content

Because typos and grammatical mistakes are the last things you need from a writer.

  • They write in a conversational tone

No one likes reading boring essays or instruction manual type articles.

Blog content needs to be written in an engaging and conversational tone that talks directly to the reader.

  • They create ‘scanable’ content

Lots of subheadings, short paragraphs and intelligent use of bolds and italics.

Content that’s easy on the eye and can be scanned quickly is much easier to read.

You don’t want articles with walls of content because that immediately turns off readers.

  • They solve problems

People read content to find solutions to their problems.

They might be looking for the best wedding dresses in winters or the ideal shoes for a hiking trip.

Your content needs to solve their problem in clear terms. Good writers do that all the time.

  • They know how to generate traffic

You don’t want to hire writers who just write for you.

You want people with active social media profiles, a solid understanding of content promotion and a knack of generating traffic to their content.

This can make a huge difference.

  • They’re great at research

You know, the ones who can find references for every argument they make and dig out data from boring studies and lengthy PDFs.

Well-researched articles with lots of numbers, data references and real-world examples convince people to take action much more easily.

How To Write The Perfect Job Description

Typically, a listing for a freelance blogger or content writer looks like this:

While there’s nothing inherently “wrong” with this job description

Almost any freelance writer on the face of the planet could read this description and think it’s for them.

Often, we try to appeal to a lot of people to make sure we keep our options open…

But on a platform like UpWork, it will only inundate you with more responses than you know what to do with.

Upwork is filled with low-quality writers so strong filters are needed as shared below

So it’s better to get more specific.

As we go through this tutorial, I’ll use this description.

You’ll see me re-write it into something way more effective that’d deflect some applicants

Weed out the ones that aren’t any good, and definitely attract the cream of the crop to apply to work with you.

So let’s move on to the first thing you have to get 100% right…

The Title – You Need To Get This 100% Spot On

Just because the title of our example job description is long and spelled out, doesn’t mean it’s not incredibly generic.

“Looking for long term blogger, social media assistant, and marketing copywriter”

With a title like this, you’ll attract a ton of the wrong people.

Anyone who’s ever done anything remotely related to one of those three things is going to think they’re qualified for the job.

And really, nothing could be farther from the truth.

By reading the job description, I see one line that tells me it’s to work with educational entities: schools, universities, and teachers.

Based on that, you’d only want people with experience in that niche.

Everyone else wouldn’t know what they’re talking about, which equates to generic, boring content.

So you could say:

I chose to highlight “blogger,” because, from the description, it looks like that would be the bulk of the job.

(And honestly, a good blogger would be able to handle writing social media and marketing content.)

Do you see how that change suddenly takes this from a “generic” listing to a highly specific one that more experienced and talented freelance writers would want to apply to?

The Job Description – You Win Or Lose The Game Here

After people click through on your title to read more details about the job, you either win or lose the entire “game” of getting decent writers to apply with what your description says.

As a professional copywriter myself, the biggest flaw I see here is that the end goal of the blog posts and social media marketing isn’t spelled out for the writer.

How will they know if their work is successful or not?

Do they want someone to work on the site content because they want to generate more new student inquiries?

Or do they feel like their site converts well enough, but they want to focus on SEO blog content so they can get more traffic to enter their conversion funnel?

That’s what needs to be spelled out first.

And rather than feeling overwhelmed by the responsibility, good writers will appreciate knowing what standard they’ll be held to, and will even use that information to give you an example of how they’ve done something similar for a previous client.

For that, you could write something like:

Do you see how that’s much more specific and gets right down to business?

Next, you’ll want to qualify the readers by spelling out the characteristics of your most ideal freelance writer.

How many years of experience does he have as a writer and in your specific industry?

What types of blogs and publications has he already written for?

You’ll also want to ask for some links—either to individual pieces of work or a portfolio—to make sure his writing style is up to scratch with what you’re looking for.

If you notice, in the example, the “mundane” job requirements come first.

You still want to list these, but when you say you want 1-2 blog posts per week, most writers—whether they’re a good fit for you or not—will start to think “Yeah, I can do that”

And will skim over everything else, effectively disregarding it.

But when you put these details after pieces of information that will make some writers realize the position is not for them…

…you’ll cut down on the number of unqualified writers sending in applications… which will be a big headache-saver.

So for this, we can more or less write what’s already written in the original job description.

A ‘Magical’ Filter to Get Rid of Horrible Writers

But beyond just trying to prevent people from applying, there is one way you can automatically get rid of a lot of unqualified writers, without even reading through their applications.

And that’s by writing in some requirements—scattered randomly throughout the job description—of wording or phrases they must include in their response, and where to put them.

For example: in the subject line.

For this particular job listing, you could give this instruction:

This works wonders.

Another trick—and one you can have a lot of fun with—is requiring an additional line of text to appear somewhere within their application message.

For example:

Applicants who don’t follow these instructions get moved to the trash immediately.

And this, more than anything else, will make your hiring process a lot easier and more time-efficient.

The number of wannabe writers mass-applying to various writing jobs is astounding, so this is the best way to weed them out.

Include Requirements Applicants Must Include

But, just because someone can follow instructions doesn’t necessarily mean they’ll be a good match.

You still want to make sure they can carry their weight as a part of your team.

So you need to check out their previous writing. (And maybe even their resume if you need someone with a good bit of niche experience.)

So at the end of your job description, list out requirements that they’ve got to include as a part of their application for you to verify whether or not their writing talent is up to your standards.

Or fits in your budget.

Write something like this:

Put it All Together

When you put it all together, it’ll look something like this:

It’s a bit longer than the original job posting we started out with, but notice how much more specific and upscale it is?

And just to give you another example, here’s a good job description I found on UpWork:

See how SPECIFIC they get with the results they want and their responsibilities? (The list goes on, but it was too much to capture in one screenshot.) You can view the full listing while it lasts here.

7 Ways To Find Your Ideal Content Writers

So, where do you start looking for such writers?

There are literally hundreds of websites and platforms where you can find writers.

But you don’t want to do that because you’re looking for specialized writers who understand your niche and can meet your quality requirements.

So instead of looking all over the web, focus on these methods to find your ideal writer.

To discover 200+ profitable niche markets click the image below now…

1. Begin Your Search from Competitor Blogs

No matter how unique your niche is, there must be other blogs already doing what you’re planning to do.

You can find your main competitors either by searching your primary keywords on Google, or by searching your URL on SEMRush.

For example, this is what I found when I searched NicheHacks on SEMRush

So before looking anywhere else, find the best writers on competing blogs.

They’re already familiar with your niche and know what to write about.

They’re mostly freelancers writing for a specific fee.

Contact them from the links in their author bio and offer them work.

As a freelance contributor to dozens of blogs myself, I get approached by website owners regularly through my byline on other blogs.

This approach usually works well if you’re researching authority websites, since most of them feature authors with their bylines.

However, many niche sites hire ghostwriters, so this approach won’t really work there.

But don’t worry, we can still find your ideal writer.

2. Look for Writers on Popular Freelance Portals

Freelance portals like Upwork, Freelancer, Fiverr and many others, give you access to a seemingly never-ending pool of freelance writers.

However, since there’s literally no entry barrier for freelancers on these sites, every job requirement is usually bombarded with dozens of applications from crappy writers or agencies that outsource content to even cheaper writers.

But in between, you can find rare gems like this writer who made more than 6 figures writing for high profile clients on Elance (now Upwork).

To find them, you need to do two things

  • Create a Detailed Job Description

When you post your job requirement on these sites, be as detailed as possible.

Describe even minor requirements and use reference articles to give writers a clear idea of what you’re looking for.

For example, I found this job post on Upwork by NicheHacks Private Mastermind member Al-Amin (Marketever)

It’s a pretty detailed job description that gives the applicants a fair idea of your requirements.

I would probably add a couple of article links from competitors or my previous sites for benchmarking.

  • Only Hire Writers Who’ve Cleared Relevant Tests

All freelancing portals allow freelancers to take different skill tests to differentiate themselves from the crowd.

If you’re looking for quality writing talent on these platforms, only hire writers who’ve cleared writing and language-related tests.

Here’s a snapshot from the Upwork profile of a freelance writer.

  • Ask Applicants to Share Previously Published Work

This is one of the easiest ways to filter through crappy writers and find the ones that meet your quality requirements.

A word of caution

Although there are good writers on Upwork and other freelance portals, I’d recommend using them only for sourcing articles that can be written with a little guidance and editing.

Most writers on these platforms write dozens of articles every day to make ends meet since they charge so little money.

So don’t expect high-quality stuff.

3. Source Really Cheap Articles from Content Mills

If quality is not the first thing on your mind, then content mills like iWriter, Textbroker, TextBoss, Keyboard Warriors etc. can help you source lots of really cheap articles in a very short time.

All of them claim to offer unique and high-quality content, but that rarely happens.

So when you get content produced from their writers, search for it on Google just to make sure it doesn’t already exist.

Some of these sites give you author ratings as well to give you an idea about their quality.

To find the best writers, you’ll need to adopt a similar approach to freelancing portals and provide detailed requirements coupled with tight screening.

I’d personally never recommend using them unless you’re short on budget or prepared to edit the articles yourself.

4. Target University Students to Get Cheap Content

University and college students love to make some extra money on the side because they’re always short on cash.

I remember working on several writing projects for pennies when I was in college.

These are qualified people with good language skills looking for a quick buck – if you’re looking for cheap content, it doesn’t get better than this.

So how do you find them?

  • Search for Students on LinkedIn

There are thousands of students on LinkedIn that you can find with a few searches. In this snapshot, I simply searched the word “student” on LinkedIn and filtered the results for USA only.

Contact these students from their profiles and offer them a quick job.

In my experience, few would decline.

  • Contact University Professors

Many universities teach creative writing and communication as a subject.

Find them using Google search, and contact relevant faculty members with your requirement.

Mitchell Wright of Lean Marketing actually did this with a lot of success.

Here’s the email he sent to college professors.

Most of them forwarded the email to their students with Mitchell’s contact details.

As a result, he got several well-qualified writers at really cheap rates.

5. Use Reputable Job Boards to Find the Best Writers

You’ve heard of Problogger Jobs, right?

It’s one of the best places to find high-quality writers.

When I started my writing career it was my go-to source for regular clients.

In fact, Stuart hired me from Problogger in 2014 (long time, I know).

You can post your job requirement on Problogger for 30 days in $50.

You could also post jobs on Craigslist and expect hundreds of responses.

Reddit also has a huge “for hire” thread where you can find awesome writers.

Post your requirements here or scroll a little down the list and you’ll find dozens of writers offering services.

However, writers from these job boards usually charge higher rates (because they offer higher quality).

To discover 200+ profitable niche markets click the image below now…

6. Search Social Media Groups and Forums for Niche Enthusiasts

My grandma was so passionate about gardening and knew more about plants and flowers than most people. For a gardening blog, she would’ve been the perfect writer.

You can find such passionate people in EVERY niche.

But the best places to find them are social media groups, niche specific forums and Q/A sites like Quora.

Search these platforms for discussions related to your niche.

You’ll find dozens of niche enthusiasts who’re not only knowledgeable about your industry but can also write really well.

And here’s the best part.

They’re not even professional writers so they don’t demand the kind of rates that specialist niche writers have.

For example, look at this answer on Quora

He certainly knows his stuff and also writes pretty well.

Why not reach out and make an offer?

Try searching groups related to your niche on Facebook and LinkedIn. Taking the hiking boots example, I searched for related groups on Facebook and found dozens of them

All these members are potential writers for you.

You just need to identify the active commenters and make them an offer.

7. Ask Your Connections for References

If no other method works for you, just send a quick email or Facebook message to your connections and ask them for help.

For most people, this can be the first step to finding writers.

But I put it at the end because it’s so obvious, I don’t need to tell you this stuff.

What’s the Right Price to Pay for Niche Content

$1000 for 1000 words – how about that?

I’m a freelance writer myself so I wouldn’t mind that rate at all.

But seriously, what is the right price to pay for niche content?

There’s no fixed answer (don’t hate me for saying this)

But as a general rule, the more specialized the content is, the higher you’d need to pay.

Simple demand and supply rule.

Source: VideoFruit

But to give you an idea, you can find decent writers offering 1000 word articles for $25 to $50.

It won’t be in-depth, but good enough to get your site going.

Of course, it becomes easier to find high-quality writers when you enter the 7 – 10 cents per word range ($70 to $100 for 1000 words).

From there, the rate gets higher with the complexity of the topic.

I’ve charged clients $1000 for a blog post as well, but you rarely need to spend that much (unless you’re getting amazing business value in return)

Usually, even the highest quality posts, should not cost you more than $250-$300 for 1000 words.

But that’s still pretty high for most niche site owners.

You want more insights on pricing?

Read this thread from NicheHacks Private Mastermind.

Categorize Your Content Needs for Better Cost Management

If you’re taking a long-term approach to niche marketing and aim to build your blog as a niche authority (which you should), be prepared to spend a significant portion of your budget on content.

However, you can optimize your expenses by hiring different writers for different types of posts.

Not all content is equal in terms of results and ROI.

Blogs that use affiliate marketing as their primary monetization mode publish several types of content, for example

  • Product reviews
  • Comparison posts
  • Informational posts
  • Long-form Pillar content
  • Sales page content
  • List posts
  • Tutorials

Each of these content types has a separate objective.

For example, most affiliate marketing blogs generate the highest sales from product reviews, product comparison posts and How-To tutorial posts.

So you’ll need writers with deeper knowledge of your niche and better writing skills.

Other post types such as list posts, link or expert round-ups, and general information posts are used to engage readers and keep them coming back to your site.

They also help you rank for specific keywords in Google search.

You don’t need specialists to write such posts for you.

Writers with normal writing skills can do this with a little guidance and editing.

Hiring writers for specific content types helps you manage your costs much better and gives you a good balance of quality and quantity.

How To Get High-Quality Content on a Budget

You’ve read this far, so I’m assuming I’ve done a decent job convincing you.

But what if your budget isn’t big enough?

How do you get quality writers in a small budget?

Honestly, it’s hard to find good writers at cheap rates.

But here are a few techniques that’ll make your task a bit easier.

  • Offer Long-Term Contracts and Pay for Bulk Orders to Get Discounts

High-quality writers are never short of work. But who doesn’t like lots of cash coming in at once?

They’re still freelancers trading time for money.

So instead of hiring them for 2-3 articles and paying on completion, offer them 3 – 6 month contracts with quarterly payments in advance.

This becomes a much more attractive offer, even if you’re offering the same rate.

Perrin, the content manager at NichePursuits, calls this his ‘top secret tip’ for hiring good writers at affordable rates.

  • Target New Writers and Grow Them with Your Niche Site

Self-explanatory, isn’t it?

Find young talented writers, and get them on board with a long-term vision.

Offer them exposure to your network, your audience and incentives based on your business growth.

  • Compensate Writers in Other Ways to Create a Win-Win Scenario

Stuart pays the NicheHacks writing team pretty well.

But as an added benefit, we get all of his premium products (101 Digital Affiliate Hacks, 101 Traffic Hacks and others) and several premium tools for free.

Plus, we have an open offer from him to leverage his network whenever we need help in our own businesses.

We even have a Facebook group just for the writing team where we discuss different ideas.

Another client that I work for, regularly offers me free tools and plugins.

These things mean a lot and help you hire and retain good writers.

If you have something additional to offer your writers, do it.

It’ll only help you build a better team.

To discover 200+ profitable niche markets click the image below now…

Are You Any Closer To Finding Your Ideal Writers?

You should be.

And once you find them, make sure you take good care of them because the longer a writer stays with you, the better he gets at understanding your product and creating the right content for you.

So, what are you waiting for?

Try some of the methods I’ve shared in this post and share your thoughts in the comments.

I’ll be waiting for you.