Copywriting – Nichehacks Thu, 21 Dec 2023 19:25:26 +0000 en-US hourly 1 Copywriting – Nichehacks 32 32 5 Actionable SEO Tips That You Can Use to Boost Your Content Wed, 20 Apr 2022 00:00:00 +0000

Search engine optimization, or SEO, is the process of making your website show up higher in search results on Google, Bing, and other engines.

The idea behind SEO is that the higher your website appears in the search results, the more traffic you can get. And the more traffic you have, the more sales you can make.

SEO can be a complicated topic for many
businesses, but it doesn’t have to be. There are some basic things you can do
to improve your performance and give yourself an edge over your competitors.

One of them is by creating original and unique SEO content.

When you’re writing content, it’s not just the words themselves that are important; how you inject meaning into them is also key.

If you can get your content frame right, it can be easier to read, and more useful for your audience, and it can also boost your SEO.

To help you create the perfect SEO content, we’ve put together this guide with five tips from some of the top online marketers in the business.

Make Sure to Conduct Thorough Keyword Research

The only way you can drive traffic to your blog is by ranking on the first page of Google for your target keywords.

So, the first step to boosting your traffic is to research the keywords and phrases that are relevant to your business and content.

You can use tools like SEMrush or Ahrefs for this purpose. Keywords should be relevant, specific, and cover both short-tail and long-tail keywords.

Links are important for SEO but do not overuse them as it will annoy your readers, which will affect your bounce rate negatively.

You should add links that make sense and help you drive more traffic to other pages on your website.

You should also link out to authority sites when needed, as it helps with building trust among the readers.

Internal linking. Linking from other pages on your site can help both users and search engine spiders navigate your site more easily.

It also helps distribute “link juice” throughout your site, which can have a positive effect on search engine rankings for pages that are frequently linked to by other pages on your site.

External linking. Linking out to other sites is great for credibility (Wikipedia is a good example of this) but do so sparingly and only when necessary.

Search engines reward sites that are seen as highly credible sources of information, so linking out to authority sites can have a positive impact on your ranking.

Structure Your Content

Always keep in mind that the goal is to create content that readers will love.

You don’t want to focus all your energy on trying to make Google rank your pages higher.

A search engine is just a tool; you still have to provide the best content out there if you want readers to come back and spend time on your site.

There are many things to consider when structuring quality content, which can make things confusing for some.

To help you out, here are five tips on how to structure your content so that it can boost your SEO effectively:

Write Catchy Titles

Titles should be short and to the point. They should also accurately describe your content.

Search engines are very good at guessing what you mean, but if your title is misleading, it can cause you to lose traffic.

Headings Tags

You need to make sure that the headings, subheadings, and paragraphs on each page help Google understand everything that is being discussed in it.

Use HTML tags like H1, H2, H3, etc.,

to structure the text on each page.

Using a proper heading structure helps Google understand which keywords are important as well as where they are located on each page.

Use Small Paragraphs

Long paragraphs tend to bore readers, especially on the web where people don’t usually read articles word for word.

Break up your content into smaller and easy-to-read chunks of text. Use images and headings to guide users through your piece.

Stick to the Optimal Content-Length

The optimal length for content varies depending on what type of site you’re writing for. But generally, longer is better than shorter.

A good rule of thumb is that if your post has fewer than 1000 words, it’s probably too short (unless you have an enormous number of high-quality media)

On the other hand, if it takes 30 minutes or more to get through a single post, it might be too long (unless it’s an incredibly detailed guide).

Use a Grammar Checker

Make sure to detect all possible mistakes, including typos, spelling, punctuation, and grammar errors as they can adversely affect the quality of your content.

Grammar checkers help not only to find problems but also solve them automatically (in most cases).

Make it Plagiarism-Free

One of the most important things that you need to do is to make sure that your content is unique and original. It should not match with any previously published material.

To check this, you can use a plagiarism checker online. This will let you know if any of your content is unique or not.

Rephrase All Duplicated Parts in Your Text

If your plagiarism checker finds out that some parts of your content match with a previously published online source, you can use a rephrase tool to change its structure and wording.

Doing so will make it unique again.

This way, the search engines will not see it as duplicate content, and your SERP ranking won’t get damaged.

Keep Your Content Up-to-Date

You know the old saying: Out with the old and in with the new. The same thing applies to content, especially when it comes to SEO.

You should be regularly updating your content so that it remains fresh and relevant for both search engines and users.

If people land on a page that contains outdated or irrelevant information, they’re going to leave quickly. And that is going to send negative signals to Google and other search engines.

Whenever you update a piece of content, make sure you’re adding something new or improving the existing material.

You could add some new information about a topic or include some new examples and data to back up your points.

If you find information that’s no longer relevant or accurate, remove or update it so that people don’t get confused when they land on the page.

Optimize Images

Images play an important role in improving the user experience on your site. And they can be optimized for SEO purposes as well.

Search engines can’t read images the same way humans can, so they rely on alt text to understand what an image is about.

Make sure that you name all the images properly before uploading them and fill in their titles, alt tags, and descriptions.

This way you can improve the organic ranking of your content and increase traffic to your website from image searches on Google.

Wrapping up

In a world where the average attention span is that of a goldfish, it’s hard to get users to stop and read your content. It’s even harder to get them to come back for more.

But getting traffic and keeping it isn’t impossible. At its core, SEO is all about content.

The more high-quality content you have on your website, the more relevant and effective it will be to search engines.

So how do you make sure that your SEO content is as effective as possible?

Well, to start, try working on implementing the above tips in your writing. Make sure that your content is easy for the audience to read.

Whenever you finish writing an article or post, use content optimization tools to make it on-point.

How To Build A Compelling Sales Letter In Under 2 Hours Tue, 02 Jun 2020 00:00:00 +0000 You put your heart and soul into your products, don’t you?

You make them absolutely perfect. Down to the finest, smallest little detail.

There is no part of that product you don’t know everything about.

Everyone you’ve shown it to loves it. And in your head it’s already sold in the thousands.

Then comes the fateful day where you have to type your sales letter.

Suddenly everything you knew about your product starts to fade away.

You can’t put into words just what it is that’s so great about your products.

You can’t think why everyone should want this amazing product.

So you begin to write whatever comes to mind. The wonderful features of your product.

What makes it so great. And why you, the creator, have had so much success.

Which means your sales page sucks. Your product doesn’t get the attention it deserves.

It doesn’t help as many people as it should. That mean’s you’re not quite able to go out and buy that Mercedes yet.

It’s not your fault though…

Writing sales copy is damn hard. It an industry all on it’s own (one which pays my bills).

So I’m about to show you how to make it stupidly easy.

In fact it’s going to be so easy that even the most illiterate Yokel in deepest Alabama could sell from it.

And you’re going to learn how to do all of it in two hours. Or less.

Because you’ve got a lot of other stuff to work on to.

You’re going to learn a year’s worth copywriting in no time at all.

Because the success of your Niche Site is more important to me than holding onto ‘Trade Secrets’.

What You’ll Learn In This Post:

  • 5 Quick Writing Hacks To Make Your Write Like A Pro
  • How To Effective Grab Your Readers Attention…
  • …And Keep It.
  • The Power Of The Mystery Box
  • What Your Sales Letter Should Look Like
  • The One Rule You Know But Pay No Attention To
  • The Art Of Solving Problems

Before you try to write your sales letter in under two hours, read this article at least once. Then come back and try to write it. Take in all the points and then build your article.

There’s a ‘Building Your Letter’ segment at the end of each segment for you to act on the information when you come back to it too.

However, planning makes perfect. Use your de facto brain – Evernote, Word, Pen and Paper – to sketch the outline of what you’re going to write as you go through.

If you’re ready, let’s get to work.

To discover 200+ profitable niche markets click the image below now…

5 Quick Hacks For Better Writing…

You’re not a writer. I get that. You’ve got far too much on your plate to worry about whether you used exactly the write style and grammar.

As long as it can be read, it will do.

Many professional copywriters have the same view. But they’re the one’s earning $5 an hour on Elance.

Because that’s not how your reader will see it.

The words you choose are part of a much bigger picture. And they have an impact on how they view you and your product.

You wouldn’t pitch an idea to the person next to you sounding like Sloth from the Goonies. So don’t do it with your writing either.

However writing good copy is hard if you don’t quite know what to be looking for. Which is about to change…

Here are some quick hacks for you to use when you start writing your sales letters:

#1: Short, Sharp Sentences.

Long sentences take a lot of energy to read.

Your reader isn’t willingly reading your writing in the same way they would read their Jack Reacher book.

Instead they’re here asking “What’s in it for me?”.

Which you’ll learn how to answer in a moment.

The best way to keep their attention is to keep your sentences short and sharp.

No more than 12 words. Get straight to the point. Then hit them with the next sentence.

#2: Write In Plain English

Big words don’t make you sound clever. They exclude the reader. Making it hard work to figure out just what it is you’re getting at.

They don’t talk like that it real life (and you’ve probably never used ubiquitous in conversation either).

Speak to your reader as your friend. Talk in words they know. Or reading your writing becomes a chore for them. If in doubt, read your sentences out loud and see if they sound like you’re actually talking. If not, rewrite it.

#3: You’re Only Ever Talking To One Person

How often have you written this sentence?

“Most people reading this article….”

If you’ve not written it you’ve definitely read it. It’s a terrible way to talk to your reader. Because they aren’t most people. They’re themselves.

Talk to them like you’re trying to get on a date with them. There is nobody more important than they are at that moment in time. There isn’t another person in the bar. Just you and them.

The word “You” is truly powerful. Use it.

#4: Use Power Words

Power words are short, single syllable words that drive your point home. They don’t leave much room for interpretation.

Pawn Shops are great at this. They always have a big sign saying:

“Fast Cash Loans”

Short. Sharp. Easy to understand. Powerful. And you’ll definitely remember it.

Here are some words that are really great to use in your copy:

  • Quick
  • Fast
  • Boost
  • Now
  • Hack
  • Cash
  • Easy
  • Buy

Do you want a challenge? Make sentence that sells better than; Quick Easy Cash Boost – Buy Now”.

#5: Long Copy Sells Better (But It Has To Be Interesting)

Your sales page should be like a bright pink Anaconda. Long and interesting.

The longer your content, the better it sells.

But it has to be interesting. It needs to speak to the reader. It needs to be relevant. It needs keep their attention. It needs to solve a problem.

No matter how bad your writing is though, long copy still sells better. So if in doubt, make it longer. But don’t waste time saying something that doesn’t need to be said.

Okay. So you’ve learned some useful tips on how to improve the quality of your sales letters. Now it’s time for you to start writing it.


Part 1: Draw The Readers Attentions

A good headline is the ultimate way to get people to read the rest of your sales letter. Your headline is the only part of your page that someone is guaranteed to read.

So it’s best to make it count. For you the strategy is simple:

Step One: Make It Stand Out

It should be clear. At the top of the page. In a different font or size to anything else written on the page.

The uglier and more out place it looks, the better it seems to convert. Because your readers love ugly, for some reason.

Step Two: Create A Mystery Box

I first learned about Mystery Boxes in

J.J Abram’s TED Talk.

If you don’t have 18 minutes to watch it, he basically discusses how people love mystery in media. From films to TV, to adverts. Nobody likes being left out in the dark.

And one mystery box leads onto the next one, and the next one, and the next one.

By creating mystery in your Headline – and the rest of your sales copy – you’re able to keep your readers hooked. Because they’re always looking to find the next answer to the question.

Alex Jeffrey’s Does This Perfectly…

Take a look at this headline from Alex Jeffrey’s, The Launch Bible. See if you can spot the two methods I just mentioned:

How To Build A Compelling Sales Letter In Under 2 Hours

It stands out: the font is attention grabbing. It’s much bigger than what you would normally read.

It’s also full of those power words you learned about before.

It’s got a mystery box: just what is the method that is making all this money?

Using details has a great impact on the reader. Numbers, especially ones that seem out of reach, make you want to know more.

Alex knows his readers want to earn more money. So it becomes the main focus of his headline.

Building Your Letter: The Headline

Your headline is important. Take the time to think about what you’re going to write.

Test them out on people if you need to and see what they react like.

But remember to:

1. Make it stand out

2. Create a mystery box

3. Use details that say what the reader really wants to hear

Part 2: Keep Your Readers Attention

You’ve done the hard part. You’ve got someone to read the next part of your sales letter. You have their attention.

Now it’s all about getting them to that lovely ‘Buy Now’ button right at the end of the page.

There are two schools of keeping readers on your page:

1. Storytellers

2. Letter Writers

No way is the right way; it depends on your audience and your writing style. But the next 400-500 words needs to be built around one of these.

Look at each and decide which one you like.


Scientifically this is the way to go.

Your audience are 22% more likely to remember what’s been said. And readers naturally sync with your story. Especially if they can relate to it.

They’ll also spend up to 520% more time on your page if it starts with a story. The odds are really in your favour doing this.

Start with a personal story. One that tells the story of you, your product and how it’s made your users (or your own) life so great. It might sound cliché, but that rags to ruin story is more powerful than you think.

To discover 200+ profitable niche markets click the image below now…

Letter Writing

This Niche Marketers favourite.

This is another form of storytelling. You tell the story of your product through an ‘open letter’ to your reader. Just like Stuart’s for his 7 Steps To The Perfect Niche product.

This is perfect for highlighting a reader’s problem. You can hit a nerve straight away. It’s also easy to show cold hard facts in an engaging way.

Choose Your Method…

It doesn’t matter which method you choose.

Just choose the one you feel most comfortable writing. Or write one of each and test it.

It’s up to you.

But what should you say? Well that’s simple.

Look at your product from the readers end.

You see your product through your eyes. The person who created it.

You don’t see it from the end of the people who want to buy it. You assume everybody knows what you know.

They don’t.

Build your story or letter from their perspective.

What life was like before the product was a part of your life. To not have the many benefits it’s brought to your life.

That could be a story as simple as (but longer than) this:

“I used to make $20 a day as a Copywriter. I wouldn’t know where my next meal was coming from, and I had just enough to cover my household bills. But then I found Copywriting For Dummies; it showed me how to make a $100,000 living without leaving the couch.

Or a letter like this:

“Dear Starving Writer,

Are you one of those writers? Do you make pennies for the beautiful words you craft? Do you feel undervalued and underpaid for your skills?

Well, that’s about to change when you join the 4,000 writers who made $100,000 a year incomes without leaving their sofa using the Copywriting For Dummies program”.

Now it’s time to show them just what your product is capable of.

Building Your Letter: Keeping Attention

Your only job when you’re writing is to get someone to read the next line. To hook their attention use a story or write a letter.

Look through your customer’s eyes and build a story around where they are right now.

Highlight a problem.

Connect with the reader.

Show them the grass can be greener on the other side.

Part 3: The One Rule You Know (But Always Forget)

You’re at the stage in the letter where the reader is thinking, “Yeah. Right. Whatever. You can’t really do that”.

And this is where you lose most of your readers.

Because you almost always forget this golden rule when you’re writing your copy. You know it deep down. But you never stick to it.

Proof sells products.

Everyone wants to know what their return will be. If they give you $200 what do they get back?

The most effective way of doing that is through testimonials.

If you don’t have testimonials – proof of how your product has worked for you.

This builds: trust, authority and excitement. If your audience can see your product definitely works they’re more likely to buy it.

Your readers want to share the success of others. So show it to them.


Quotes. Pictures. Videos. Whatever you can get your hands on. Make it tangible.

The best place to see this is in Personal Training. Those before and after pictures where somebody has gone from Fat To Fit using Dave’s Diet Dynamo.

You can’t argue with results. They’re compelling. They’re easy to digest. They make selling much easier.

Social Proof

If you can’t show people what someone else has done. Which is common for new products. Show what you’ve done yourself.

How you boosted your income. Built your empire. Changed your body, life or habits.

Building Your Letter: Backing Up Your Claims

I’ll say it again: Proof sells products.

Gather as much information as you can that really backs up all the claims you made in your opening sections.

Go to town a prove that you, in fact, a legitimate business. Not just a scam artist.

Part 4: Drive The Point Home

So far you’ve: got their attention, kept them reading, shown them it works. Now it’s time to give them the final blow. You want to drive home how much they want this product.

At this stage you probably want to talk about the features of your product.

Partly because you feel you should. Mostly because you’re not sure what to say this far into a post. But your reader doesn’t buy because of its features; they buy it because of its benefits. Why?

Because nobody cares about what your product is. They care about what your product does.

Take your phone out of your pocket. I can guarantee it can does these three functions:

1. Call people

2. Take notes

3. Check e-mails

Those are features of your phone.

And they’re not why you bought it. You bought it because:

1. It’s easier to stay in touch with people

2. You’re always able to write down important information

3. You can keep your business running no matter where you are

Do you see the difference? Benefits make peoples life better. And your customers always want an easier life, no matter the product.

Drive It Home With Endless Benefits

How does your product benefit your reader’s life?

If you can’t answer that it’s probably time to throw in the towel. Have a serious think about it.

If you’ve got an information product; what do they gain from it?

If you’ve got a physical product; how does it add to their life? Or how does it make it easier?

Your Whiskey Tasting Kit doesn’t show you the difference between Whiskey brands. It makes you a connoisseur of the world’s finest beverages. It takes the stress out of choosing drinks for your next party.

Think of all the benefits of your product and include them here. There is no reason to talk about any of it’s features.

You’re basically saying; you want my product, because without it you don’t stand a chance.

Building Your Letter: Make People Want It

I spend hundreds of dollars a month on stuff: Comic Books. Shoes. Bottles of Whiskey.

This is stuff I don’t really need. I’m not going to die without any of them. But do I want them?

Damn right I do.

There is nothing I enjoy more than getting lost in a Comic Book with a glass of neat Whiskey after buying some new shoes.

I don’t do this because I need to do it. I do this because I want to do it.

Your audience thinks the same way. They don’t need your product. So stop trying to make them need it. Instead make them want it badly.

By showing them just how much their life sucks without its benefits.

Part 5: The Call To Action

Your reader’s mouth is watering. They know it works. They know they want it. Now they just need to know how to get it.

This part isn’t as simple as it seems.

You’d normally just whack a PayPal button onto the end of it and hope for the best. But it doesn’t work like that. You need to give the reader no other choice but to click and sign over their $7.99.

The Guarantee

That 30 day, no strings attached, Money Back Guarantee is priceless. What it says to the reader is “This product is so good that I’m sure it wont fail”.

Even though it really means, “Well, erm, yeah, this might not work. If it doesn’t you can have your money back I promise”.

You take all of the risk away from the reader and put it on yourself. And risk is one big factor holding them back.

Make It Limited Edition

You can only get this product for the next 12 hours.

Every 10 minutes, the price gets higher.

I only have space for five new clients.

Whichever one fits your product. The rarer it is the more they want it.

“Do It, Now. Right Now. There’s No Other Choice”

I’m going to send you over to Alex Jeffrey’s again for this one:

Basically Alex has said; “If you leave this page, your business will suffer. Pay the money and reap the rewards”.

Building Your Letter: Call To Action

You need to provide three things here. These come directly from B.J Fogg – the behavioural scientist that influenced Instagram.

1. Trigger: they’re prompted to pay.

2. Ability: they’re able to pay.

3. Motivation: they want it.

Everything else you’ve written should take care of number three. You just need to use the above methods to provide one and two.

To discover 200+ profitable niche markets click the image below now…


There you have it. Your Sales letter is done.

You’ve just become an expert salesperson. Because only a few people know how to build a sales letter in the way you just have.

And you can use this method for every sales letter you ever write. Forever and always. Because even though your product might change, the psychology behind selling it won’t.

So go. Reap the rewards. And start making a real impact on the customers who come to your page.

Author Bio: James is addicted to the three C’s: Coffee, Copy and Creativity. He uses all three to power his Freelance Blogging business. And you should definitely hire him.

41 Proven ‘Fill In The Blank’ Headline Formulas That Are Guaranteed To Get Clicked Tue, 02 Jun 2020 04:00:00 +0000

Headlines are, by far, the most important part of anything you write.


Because they’re the reason anything gets read. You’ve never picked up a newspaper, clicked a link or watched a video based purely on the content.

How could you? Without the headline you have no idea what it is. Or, if you even want to read it.

And that’s exactly what people are doing too. So, without a good one, whatever you’ve written after it doesn’t count for anything.

Yeah, let me just say that again, in a more tweetable way:

Without a good headline, everything else you’ve written goes to waste. [click here to tweet this]

All that hard work and effort you put into creating your article. Crafting that e-mail. And recording that video. All wasted. Because of your crummy headline writing skills.

Frustrating, right?

But you’re probably thinking, “My headline can’t be as important as he’s making out”. After all, it’s just one little line of text.

So let me break it down for you:

  • If people don’t like your headline, they wont read your content
  • If they don’t read your content, they don’t know who you are
  • If they don’t know who you are, they can’t join your mailing list
  • If they can’t join your mailing list, they can’t spend their money with you
  • If they can’t spent their money with you, you remain flat bloke

See how important it is now? It might only seem like a headline, but it’s the front door to your back pocket.

But don’t fret, there is a solution to all of your problems. And it’s in the words of this article.

By the time you’re done you’re going to be a high flying, kiss stealing, wheeling dealing, headline writing, son of a gun.

What You’ll Learn…

  • 41 copy and paste headline formulas guaranteed to grab your readers attention
  • Which headlines work best for your niche
  • Understand when to use each headline
  • What makes the perfect headline

let’s get started…

To discover 200+ profitable niche markets click the image below now…

41 Proven 'Fill In The Blank' Headline Formulas That Are Guaranteed To Get Clicked

The Complete Guide Of Copy And Paste Headline Formula’s

In order to write a good headline, it should do two things to the reader:

  • Make them feel something
  • Make them curious about what you’re saying

Don’t Be A Robot…

These headline formulas are incredible. And, if you’re just starting your blog, you’re going to see a huge boost in your traffic.

But that doesn’t mean you need to be a robot about how you write them.

Sure, they’re copy and paste headlines. But you can change a word here or there to make the formula fit what you want to say.

You already knew that though, didn’t you?

“One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original.” – Jon Morrow

Click Here To Tweet This

Question Headlines

Curiosity makes you cash.

The best way to make someone curious? Ask them a question they need to know the answer to.

There are hundreds of questions in each of your niches that need answering. If there weren’t, it wouldn’t be a niche, would it? So let’s look at some of the most effective questions you can ask to get those much sought after clicks:

#1: Did You Know [Blank]

Short, sweet and to the point. You know what the question is, and you can ask it directly.

  • Did you know about the Yankee’s secret pitcher?
  • Did you know one of your friends probably suffers from depression?

#2: Did You Know [Blank] is [Blank]?

In my own experience I’ve found this headline works best on a negative slant. Where you can really push the readers button, and hit them with a little surprise.

  • Did you know your accountant is stealing your money?
  • Did you know that your haircut is stopping you from getting a job?
  • Did you know how many men actually suffer from loneliness?

#3: Do You Make These [X] [Blank] Mistakes?

Mistakes make readers question themselves. And, by throwing in a couple of numbers, you’ll make them wonder just how many they’re making.

  • Are you making this 50 common parenting mistakes every single day?

#4: Did/Does/Is Your [Important Person] Do [Something Bad]?

This is another of those shocking questions that makes the reader really feel something about what’s being said. Identify an authority type of person in your niche, and you could really be onto something viral.

  • Is your bartender actually serving you an out of date beer?
  • Does your kids teacher let bullying happen in the classroom?
  • Did your car salesmen charge you $4000 dollars in extra fees?

#5: Who Else Wants [Blank]?

Social proof is powerful. It’s a key weapon in the Growth Hacker’s arsenal. And it should be in yours too. Nobody likes to think they’re missing out, do they?

  • Who else wants $10,000 worth of traffic for free?
  • Who else wants to learn what really makes a good style?
  • Who else wants to know the secret behind the perfect BBQ?

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

Click Here To Tweet This

How To Headlines

How-To articles are the bread and butter of the world’s best bloggers. In fact, NicheHacks itself has been built on a foundation of simple, actionable advice. With articles just like this one.

But content means nothing without the superb headline to get them to read it, does it?

Let’s look at the best ways to write your How To’s, and get people to see the true value in your content.

(Note: A big round of applause for Peter Sandeen for setting the standard for these types of headlines).

#6: How To [Blank]

The most basic form of the headline. If you’ve already got an idea of what you want to say, run with this one:

  • How to run a 4-minute mile in 6 weeks
  • How to win at table tennis
  • How to take better photographs instantly

#7: How To [Blank] and [Blank]

This is a headline as old as writing itself. Or, at least the early 20th century.

Does the book How To Win Friends And Influence People ring any bells?

  • How to pass your SAT’s and still party like a freshman
  • How to cook dinner and impress your boyfriend’s parents

You can also do this with a surprise twist too. Where you put together two topics that just don’t quite seem to go.

  • How to drive your car without spilling your beer
  • How buy a house and not spend a single cent
  • How to improve your traffic without an internet connection

#8: How To [Blank] Like [Blank]

Everybody has a hero. That could be in your niche, or just a celebrity they really idolise. Either way, there is always someone they want to be like. So show them how.

  • How to throw a party like Kanye West
  • How to play poker like Dan Bilzerian

#9: How To [Blank] The [Blank]

This is one of my favorite positive headline spins. This can set the tone for an article that’s really going to do some good in their lives.

  • How to throw the perfect party
  • How to hack the system and make $1000 today
  • How to create the worlds best Facebook profile

#10: How To [Blank] With/Without [Blank]

Headlines like this feel like the reader has unlocked a cheat-code for life. Like you’re going to show them that they didn’t even know was possible within the system.

  • How to eat spaghetti without ruining your white shirt
  • How to learn French without leaving your kitchen
  • How to fix your television without calling a repairman

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#11: The Ultimate Guide To [Blank]: How To [Blank] [Promise]

Ultimate Guides attract a lot of attention. People want to create order in the chaos in their lives. And the ultimate guide means this is their one-stop-shop for all they need to know.

  • The ultimate guide to Blackjack: How to read cards and never lose your money again
  • The ultimate guide to Fantasy Football: How to create a team that your friends will never beat
  • The ultimate guide to hair loss products: How to never waste money on growth products again

“The best question headlines ask something that the reader can empathize with or relate to or would like to see answered.” – Courtney Seiter

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Secret Headlines

Shhhh! Can you keep a secret? We can’t. And we’re going to tell you everything.

The cats have been out of the bag on this headline formula for a while now. Because it’s damn effective.

Whilst there may not actually be any secrets to success, people will always believe that there are. And they want to know about them. So, give it to them.

#12: The One Secret To [Blank]

This is a nice little re-name for a How-To article. Especially if you’re getting bored of writing how-to headlines. Try something like this:

  • The one secret to six-pack abs
  • The one secret to paying off your mortgage
  • The one secret to getting traffic you’re missing

#13: ‘X’ Secrets These [Blank] Experts Don’t Want You To Know

People aren’t telling me the truth about my niche? Damn, I knew it! What’s really going on then?

  • 10 secrets these health and fitness experts aren’t telling you about losing weight
  • 44 secrets Stuart Walker never told you about what Nichehacks is really doing

#14: These Little Known Facts About [Blank] Will [Power Word] You

This is a fun one to play around with. There are lots of possibilities for it. And you can apply it to any niche you can think of.

  • These little known facts about used cars will shock you
  • These 20 little known facts about headlines boost your traffic forever
  • This one little known fact about mortgages with blow your mind

#15: ‘X’ Obscure Facts About [Blank]

The word obscure creates a lot curiosity. And, don’t worry if the facts you’re giving aren’t obscure. Nobody will complain. But they will be reading your article.

  • 17 obscure facts about the Pokémon TV Series
  • 20 obscure facts about Jay Leno that will rock your world
  • 100 obscure facts about Timothy Ferriss’ 4 Hour Work Week

#16: ‘X’ Things Your [Close Person] Never Told You

Nobody likes to think someone close to them is withholding information. That’s when it starts getting personal. So, pander to their ego (or fear) a little here.

  • 22 lessons your Mum never taught you (but should have done)
  • 7 things your personal trainer isn’t telling you about your sessions
  • 10 secrets your girlfriend is hiding right now

Simplicity, Zen And Easy Headlines

What does everyone in your niche want? An easy life, that’s what.

They want the complex topics broken down into easy to manage chunks that will make everything simple again. Which means headlines like this have a really good return on investment.

I’d only really use these headlines for those tricky, intricate niches. Like:

  • Business
  • Cooking
  • Parenting
  • Medical
  • Technology
  • Fashion and Style

If your niche – or article – ties into one of those, you’re onto a winner.

#17: The Zen Of [Blank]

You might be looking at this one like “Yeah, that’s not going to work, is it?”. But if you’ve ever bought Zen And The Art Of Motorcycle Maintenance, you’d be mistaken.

Basically, you’re saying – this is the simplest version of my niche you’re going to find. Read it now.

  • The Zen of baking cakes with your kids
  • The Zen of buying a suit

#18: The Simple Guide To [Blank]

Take something complex and break it down. This is one of those really effective headlines that likely to get shared. Great for beginners and hobby sites.

  • The simple guide to building your home computer
  • The simple guide to dressing for a job interview
  • The simple guide to hiring a new team member

#19: How To Be Zen In A World Of [Blank]

This is a Jon Morrow style headline that can really stick the hairs up on the readers’ neck, or can cut through the bullshit and get their attention. Because, the world is full of [Blank]’s, after all.

  • How to be Zen in a world of dumb niche marketers
  • How to be Zen in a world of stupid drivers and rush hour traffic
  • How to be Zen in a world where your customers ask too many questions

#20: The Minimalist Guide To [Blank]

A little like the simple guide, only with a little less, well, stuff. This is about stripping back complicated parts of life. Still a how to, but think more about reducing stress than make it simple.

  • The minimalist guide to starting your own business
  • The minimalist guide to building a home office
  • The minimalist guide to fashion

#22: How To Get Rid Of [Blank] Once And For All

Features tell, benefits sell. And this article is a big, practical benefit rolled into one lovely viral headline. You can also find this headline on most infomercials at 3am on a Tuesday morning.

  • How to get rid of those pesky love-handles once and for all
  • How to get rid of blog spam commenters once and for all
  • How to get rid of your kids nail biting habit once and for all

#23: The ‘X’ Minute Guide To [Blank]

These guides are traffic go-getters. Psychologically, if you know how long something is going to take, you’re more likely to engage in it. There’s a reason the 4-Hour Books were such a good seller.

  • The 3 minute guide to getting instant traffic
  • The 10 minute workout that will change your life
  • The 5 minute guide to improving your golf swing

“People love quick and easy when it comes to solving a nagging problem.” – Brian Clark

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Fear, Anger And Anxiety Headlines

In his book, Contagious: How To Build Word Of Mouth In The Digital Age, Jonah Berger highlights that emotion plays a big part in why articles get shared.

Most importantly, his research put it down to two specific types of emotion:

  • Positive Emotions: Awe, Excitement and Amusement
  • Negative Emotions: Anger and Anxiety

These are the highest forms of arousal, and they are the most likely to get shared to other people.

In this section we’re going to look at how you can use those negative emotions to prompt people to click through and share your posts.

#24: Is Your [Blank] Making You [Blank]?

This is a real button pusher. Especially in some of the more close to home niches, like those tied to medicine and parenting.

  • Is your breast milk making your child stupid?
  • Is your doctor making you take medicine you don’t need?
  • Is your internet provider stopping you from making money?

And, like in the Dale Carnegie style headlines, you can do this with a twist too.

  • Is your morning coffee making you impotent?
  • Is your magazine subscription stopping you from getting a mortgage?
  • Is your kids morning routine affecting how they sleep at night?

#25: Are You Safe From [Blank]?

There’s a threat coming your way. Are you safe from it? Find out here…

  • Are you safe from people stealing your content?
  • Are your kids safe from this dangerous playground virus?
  • Are you safe from these 20 dangerous online scams?

#26: How Many Times Will You Let [Blank] Happen Before You [Blank]?

This headline basically says, “Stop being pathetic. Get a grip on the situation. Do something different, right now”. And, they will.

  • How many times will you let your mother-in-law insult you before you stand up to her?
  • How many times will you let the hot girl leave the bar before you do something about your confidence?
  • How many times will you let your local council agree to this before you speak up about your rights?

#27: Your [Blank] Is [Blank] And It’s [Blank]

Yeah, that was a lot of blanks. But this is a headline with a lot of wiggle room, but also a lot of power. This can be borderline insulting if done wrong. But get it right and you’ll have a solid stream of traffic coming your way:

  • Your writing is boring and it’s costing you money
  • Your home made beer is sour and your friends hate it
  • Your mortgage advisor is a crook and it’s costing you $1000’s

#28: ‘X’ Signs You’re [Blank] And You Don’t Even Know It

Numbers and emotions? Damn. That’s the headline equivalent of a Tequila Sunrise…

  • 10 Signs you’re wasting Over $1000 a month and you don’t even know it
  • 17 Signs you’re an alcoholic and don’t even know it
  • 22 Signs you’re in an abusive relationship and don’t even know it

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#29: The Shocking Truth About [Blank]

This is a little bit of a secret, mixed with some fear too. Their favourite person/company/ingredient could actually be causing them a real problem. But what is it?

These can also lure you in negatively, but then the article could still be a positive one.

  • The shocking truth about Kim and Kanye’s marriage
  • The shocking truth about your morning coffee (and what it’s doing to your brain)
  • The shocking truth about life in the New Orleans suburb

#30: Warning: [Blank]

The last in the fear headlines is quite a versatile one. It can used pretty much anywhere, for pretty much any niche. Warning is a strong word, especially in a headline, so use it wisely.

  • Warning: Got a waist over 36 inches? This could be a problem for you
  • Warning: If you eat this type of bread you could be at a high risk of obesity

“Some words trigger strong emotional reactions while others do not […] Words like proven, save, safety, discovery, guaranteed, warning, crisis, and failure produce strong emotional reactions.” – CopyPress

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List Post Headlines

You’ve already seen a lot of list posts that can have a strong impact on your click-through rates. Just having a number there is really beneficial to the title.

In fact there are certain sites – like – who only create list posts. Because, well, their ability to drive traffic is insane.

But, what makes a good list post headline, that people are going to want to click on it’s own merits?

Well, let’s take a look…

#31:Numbers + Adjective + Target Keyword + Rationale + Promise

This formula isn’t your normal run of the mill type formula. It’s the brainchild of painstaking research from Lenka Istvanova from Koozai. She studied what makes the ultimate headline.

And it’s brilliant. You should try it. Like, soon…

  • 27 beautiful digital camera lenses that will change how you view photography
  • 30 tasty Indian recipes for authentic curries
  • 10 rocking guitar riffs to make your next jam session unforgettable

#32: Top ‘X’ [Blanks]

Everybody loves a countdown, don’t they. It could be a top list for today, tomorrow or the previous year. Anything you want that fits with your niche.

  • Top 20 star wars look-a-likes
  • Top 10 webinars you need to join today
  • Top 100 places to get your nails done in San Francisco

#33: ‘X’ Reasons Why [Blank]

Make sure the reasons – or at least the topic – is interesting. People won’t read about reasons they don’t need to know about. Try to be quite specific with this one:

  • 22 reasons why you’re losing your hair
  • 7 reasons all Freelancers are losing money this month
  • 15 reasons you need to invest your money in this stock

#34: ‘X’ Habits Of [Blank]

Habits are big business right now. And they don’t seem to be going anywhere any time soon either. These work well when your readers aspire to be something.

  • 7 habits of highly effective niche marketers
  • 33 habits of introverted leaders that you need to adopt
  • 18 habits of online millionaires

You can also make this work that little bit extra by adding an adjective before the word habits.

  • 27 destructive habits you need to cut from your life
  • 19 powerful habits you didn’t even realise you had
  • 6 beautiful habits only extroverted people have

#35: ‘X’ Things Only [Blank] Will/Would Understand

Got a particular type of person you want to pander to? Well here you can grab their interest and tell them what they already know about themselves. And they’ll love it.

  • 17 daily thoughts only over-thinkers will understand
  • 10 problems only internet marketing will understand
  • 30 first world thoughts only 90’s babies would understand

#36: ‘X’ [Adjective] Ways [Blank]

Quirky adjectives – especially those you don’t normally see in headlines can stand out as your reader is skimming through their feeds. They more out of place they seem, the better.

  • 27 bitchin’ ways to draw your favourite comic book characters
  • 19 hilarious ways copywriters try to get your attention
  • 5 contagious headlines that will make you a viral sensation

#37: ‘X’ Mistakes [Blank]

Nobody likes to make a mistake. Especially if they don’t even know they’re doing it. Why not be a Good Samaritan and bring it to their attention?

  • 13 mistakes you make every time you clean your dishwasher
  • 21 SEO mistakes that are costing you millions of views
  • 7 most common mistakes of new brides

“There’s a reason why so many copywriters use numbers in their headlines. It works.”Jeff Goins

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Other Types Of Headlines

These are some types of headlines that don’t quite have a category. But, that doesn’t make them any less powerful. Use these as your go-to headlines for when you’re looking to mix it up a little.

#38: The Two-Part Headline: Double The Fun, Twice The Impact

This is a headline type which has really been pioneered by the guys over at Buffer. It looks a little something like this:

[Grab Attention]: ‘X’ [Show Them The Benefit]

The lure, and the hook, to put it in fishing terms.

  • Boost your traffic: 22 stupid-simple methods you’ve forgotten about
  • Brew better beer: 14 fermenting tips that will make your beer better than Heineken
  • Throw better parties: 10 free resources to make your next part unforgettable

#39: The Lazy People’s Headline

Have you joined our Facebook mastermind group? You should. Because, you’ll see that Stuart is open about one of his failings – he gets lazy and unmotivated at times.

Chances are, so do you. Don’t you? Which means your reader does too.

Try playing to their lazy side with headlines like this:

  • The Lazy Man’s Guide To [Blank]
  • The Zero Effort Approach To [Blank]
  • How To [Blank] From [Desirable Location]

The possibilities here are limitless. Just remember what it is you want to do when you’re feeling lazy.

  • The lazy man’s guide to cooking Thanksgiving dinner
  • The zero effort approach to networking
  • How to do your taxes from your bed

#40: The Four-Word Power Line

Power words are great for headlines. They’re those short, sharp, one-syllable words that get peoples attention. You can read more about them here.

If you can put them in a short, four-word headline, you’ve got a winning formula too.

  • Boost Blog Traffic Now
  • Drink More Beer Today
  • How To Be Epic
  • Fast Cash Tips Here

These will work much more powerfully in tweets and for e-mail subject lines.

#41: Weird Headlines

The weird headline is probably my favourite headline. And one of your most powerful as a niche marketer.

And, just between me and you, they’re a great way to disguise a post that’s a little off topic. But I didn’t tell you that, did I?

These can be from the completely unrelated, to ones that will just downright confuse your audience. As long as they click, who cares!

  • Why [Boring Day-to-Day Activity] Is The Best Way To [Something Awesome].
  • Get [Blank] By Doing [This Totally Unrelated Thing]
  • ‘X’ [Niche] Lessons You Can Learn From [Something Weird]

Which can turn out something epic, like these:

  • Why ironing is the best way to become a six-figure online marketer
  • Get more personal training clients by watching Star Wars
  • 22 hairdressing lessons you can learn from Joe Pesci’s singing career

“If there’re two headlines we like a lot (and they’re different enough from each other), we’ll use both. In the same headline.” – Kevan Lee

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The Ultimate Conclusion: 5 Lessons You Should Have Learned From This Article (Or Your Money Back)

You’ve just read a lot about headlines.

And hopefully some of the information has sunk in, and you’re already on the road to seeing a massive increase in traffic to your niche site.

But, I know you don’t want to read this article all over again, do you? You’re going to copy and paste these formulas, and head here for ideas every now and then.

So for your future reference, here’s the 5 lessons you should have learned from this article:

    1. 41 Copy And Paste Headline Formulas: That you can just copy and paste.
    1. What Makes A Good Headline: Emotion, Power Words and relevance to your article.
    1. The Psychology Behind A Good Headline: Make them curious, emotional and ready to click.
    1. It’s Not Breaking Any Artists Code: Headlines are there to get your art seen. Accept that and move on.
  1. You’re Not A Robot: You can adjust any of these formulas to fit your needs.

Now, what headlines did you come up with? Let me know in the comments…

The Perfect Formula For A Clickable Headline (Infographic) Tue, 02 Jun 2020 00:00:00 +0000 Article titles and headlines are arguably the most critical piece of the content equation.

It’s reported that 8 out of 10 people that come across content will at least read the headlines, but only 20% of those will read anything else.

Thus, it’s important that you learn how to write engaging and effective titles and headlines.

The secret to writing better titles and headlines is to start with the basics.

This means focusing on understanding what drive user engagement.

One of the most basic headline-writing techniques is the Five W’s and H principle.

This requires identifying whether your content answers the “who, where, when, what, why, or how” of whatever topic you are covering and emphasizing that in the headline.

Once you’ve identified your topic and clearly set expectations, you can start to optimize the title and headlines for more engagement.

This can include adding distinctive hooks that help to grab the reader’s attention and entice a click. An example of a great hook is to propose resolutions to problems.

For example, if your target audience faces a frequent problem like “needing to write more effective headlines” you can propose a solution to that problem and hook their attention.

Another easy way to use headlines to increase engagement is to use trend jacking, which requires posting content that covers current events and popular topics.

Creating ties between your industry and relevant trends is an excellent way to generate traffic to your website.

Regardless of the technique or style of your headline, it’s important to take your time and research what works the best in your vertical.

Every industry has a target audience, and that audience responds differently to headlines and titles.

Research what topics resonate with your industry, see what article headlines have generated the most engagement in the past, watch what your competitors are doing, and use tools to improve creativity.

For more information about creating effective titles and headlines, see the infographic below! Click on the image.

The Perfect Formula For A Clickable Headline (Infographic)

This was a guest submission: Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit