2015年11月，簡一大理石瓷磚國際版企業(yè)內(nèi)刊《GANI NEWS》隆重面世，旨在傳遞簡一品牌戰(zhàn)略定位及資訊，加強輻射、黏合海外經(jīng)銷商。
In November 2015, GANI NEWS, the international issue of GANI newspaper is published, which helps GANI better deliver its brand news and forge greater partnership with its overseas partners.
董事長李志林表示簡一志在打造陶瓷行業(yè)“國內(nèi)一流品牌，國際知名品牌”，因此要轉(zhuǎn)換傳統(tǒng)貿(mào)易思維，著重品牌價值的建設(shè)與輸出。在董事長及國際營銷中心總經(jīng)理陳梅帶領(lǐng)下，新成立的國際市場推廣小組踐行國際品牌發(fā)展戰(zhàn)略，經(jīng)一個多月精心籌備，完成為海外經(jīng)銷商量身定制的《GANI NEWS》。
To build GANI into a first-class national brand and a famous international brand as put forward by Chairman Li Zhilin, GANI is shifting its focus from traditional ways of doing business to brand building. Under the guidance of chairman Li and May Chen, GM of International Marketing Dept, and the efforts of the International Marketing group after one month, GANI NEWS, a newspaper custom-made for overseas partners, finally came out!
據(jù)悉，《GANI NEWS》第一期重點回顧簡一首次受邀出征意大利博洛尼亞陶瓷衛(wèi)浴展，亦包含標桿工程項目“一帶一路 寧夏國際會議中心”專題以及其他國內(nèi)外品牌推廣活動等。其中特別設(shè)置“海外經(jīng)銷商頻道”，為遍布全球的簡一伙伴們提供交流的平臺，而“國內(nèi)品牌簡訊”及“設(shè)計頻道”則為海外經(jīng)銷商開設(shè)了解簡一國內(nèi)品牌建設(shè)的窗口。
In this international issue, there are coverage of GANI’s participation in CERSAIE, GANI’s national project—The Belt and Road, Ningxia International Convention Center and other marketing campaigns held both home and abroad. It’s worth mentioning that there is also Overseas Partner Channel, which offers an exchange platform for GANI’s overseas partners. Besides, National Brand Promotion Channel and Design Channel open a window for overseas partners to learn about GANI’s national marketing campaigns.
